Toby White

Initiator
DISC Type : Di

Chief Technology Officer at eyeDP

Gibraltar, Gibraltar

Overview

Toby White is the Founder and CEO of Artimus Consulting, a Gibraltar-based fractional CTO office specializing in AI strategy and execution. He focuses on helping businesses move from AI conversations to fully implemented production systems. He holds a BSc from the University of the West of England and is a Certified Scrum Master.

He is an active leader in his local tech community, recently organizing the inaugural AI Summit Gibraltar to foster AI adoption on the Rock. He has also demonstrated an interest in civic technology by building a tool to make the complex EU-UK treaty on Gibraltar more accessible to the public.

He co-authored a publication on transforming a remote-control toy car into an autonomous vehicle using a Raspberry Pi.

Personality Overview

Confident

Conviction Driven

Friendly Challenger

They don’t mind taking a stand if they believe in something.  They respond well to objective pitches but also attach some value to relationships. They measure a product on its merit but can be influenced by strong testimonials.

Topics They Care About

AI in Gibraltar
He is the founder and organizer of the inaugural AI Summit Gibraltar, a recent event designed to accelerate the adoption of artificial intelligence across local industries.
AI Governance
As a Principal Ambassador for The Centre For GenAIOps, he helps develop frameworks and best practices for the safe and efficient deployment of generative AI.
Startup Tech Leadership
He serves as a fractional CTO for multiple startups and SMEs, guiding their technology strategy, product lifecycle, and infrastructure decisions.

Media Appearances

Toby has no verified media appearances

Work History

6-2025
Chief Technology Officer at eyeDP
9-2024
Principal Ambassador at The Centre For GenAIOps
8-2024
Chairman at Artimus Business Services
1-2024 - 6-2025
Startup Mentor at Codebase
1-2024 - 6-2024
Chief Technology Officer at Combined Solutions Group

Education

Bachelor of Science - BSc from University of the West of England

More Information

Social Presence :

Prographics :

Exp : 9 Location : Gibraltar, Gibraltar Job Level : Leadership Designation : Chief Technology Officer at eyeDP
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Insights For Selling To Toby

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Focus on the big picture and the strategic value of your product
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be very informal even if they are being so themselves
  • Don’t keep repeating the same information, it could make them impatient
  • Avoid focusing only on the product or its ROI, keep building trust subtly

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Toby is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Toby

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Toby move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Toby take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Toby

Personality Compatibility


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