Todd Allison

Inquirer
DISC Type : dc

Vice President of Sales at Mitra9 Brands

United States

Overview

Todd is a strategic sales and marketing executive with deep expertise in the consumer packaged goods sector, particularly within the beverage industry. A graduate of Indiana Universitys MBA program, he has a proven track record of driving revenue and profit growth for major brands like Bang Energy and ShineWater.

Outside of his corporate roles, Todd is a United States Air Force Academy graduate and a combat veteran. He has a passion for service that extends to his involvement with veterans organizations. During his time at the academy, he was a member of the Air Force Falcons football team.

His business insight skills were certified to be in the top 5% of the industry by Delta Associates.

Personality Overview

ROI Conscious

Demanding

Hard To Convince

They respond well to confident salespeople.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They don’t always try to control the conversation but neither do they like yielding it fully.

Topics They Care About

Beverage Industry Growth
He has held consecutive VP of Sales roles at beverage companies like Mitra9 Brands, ShineWater®, and Bang Energy, focusing on brand development and market expansion.
Retail Sales Strategy
His experience includes leading sales teams targeting national retailers and managing key accounts like Kroger, leveraging an enterprise mindset to drive volume and revenue.
Veteran Support
As a former Air Force Captain and combat veteran, he is actively involved in veterans' organizations and passionate about service.

Media Appearances

Todd has no verified media appearances

Work History

7-2025
Vice President of Sales at Mitra9 Brands
10-2023 - 7-2025
Vice President of Sales at ShineWater®
3-2023 - 10-2023
Vice President of Sales at Bang Energy
9-2021 - 3-2023
Chief Growth Officer at Purpose Tea
2020 - 2021
Sales Team Lead Kroger at Tillamook County Creamery Association

Education

Masters of Business Administration (MBA) from Indiana University - Kelley School of Business
Bachelors in Science from United States Air Force Academy

More Information

Social Presence :

Prographics :

Exp : 24 Location : United States Job Level : Senior Designation : Vice President of Sales at Mitra9 Brands
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Insights For Selling To Todd

During A Call Or A Meeting

DO's

  • Be crisp while making the pitch
  • Get to the point quickly instead of spending too much time on pleasantries
  • Refer to testimonials from others in similar positions

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Todd is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Todd

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Todd move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Todd take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Todd

Personality Compatibility


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