Todd Farber

Wildcard
DISC Type : isc

Vice President of Sales at iHeartMedia

United States

Overview

Todd has no verified overview

Personality Overview

Curious But Skeptical

Requires Proof

Friendly But Slow

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

Todd has no verified topics they care about

Media Appearances

Todd has no verified media appearances

Work History

1-2024
Vice President of Sales at iHeartMedia
4-2023
Executive Event Chair, San Francisco Walk to End Alzheimer's at Alzheimer's Association®
10-2020 - 6-2023
Executive Director at The Walt Disney Company
2-2011 - 10-2020
Vice President, General Sales Manager at ABC7 San Francisco and ABC30 Fresno
VP, Sales Manager at ABC7 San Francisco

Education

1984 - 1989
Education details unavailable from UCLA

More Information

Social Presence :

Prographics :

Exp : 15 Location : United States Job Level : Senior Designation : Vice President of Sales at iHeartMedia
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Insights For Selling To Todd

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Build rapport, it will come handy to handle hard questions later
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Todd is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Todd

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Todd move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Todd take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Todd

Personality Compatibility


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