Todd Lawrence

Go-getter
DISC Type : d

Managing Partner at Sequential Capital Partners

Cleveland, Ohio, United States

Overview

Todd Lawrence is an experienced General Manager and Business Development executive with a proven track record leading growth strategies, turnarounds, and business combinations for SaaS, data, and analytics companies. He earned his MBA with High Distinction from the University of Michigans Stephen M. Ross School of Business.

He is described by colleagues as professional, down to earth, and fair in his dealings.

As President of Risk International, he led the company through multiple acquisitions, culminating in its successful sale to Artex, an Arthur J. Gallagher company.

Personality Overview

Decisive

Self-Confident

Fast-Paced

They don’t always try to control the conversation but neither do they like yielding it fully.  They focus on objectivity in a pitch and pay little attention to bells and whistles. They can be nudged to make faster decisions by offering what they value.

Topics They Care About

Private Equity
As Managing Partner at Sequential Capital Partners, he actively seeks to partner with and invest in growing, mid-sized businesses in the information and business services sectors.
Growth Strategy
His entire career, from Wolters Kluwer to Risk International, has focused on driving growth through new business development, partnerships, and M&A.
Data & Analytics
His professional headline states his focus is on "Driving growth in business services through data and analytics, " a theme consistent across his executive roles.

Media Appearances

Todd has no verified media appearances

Work History

Managing Partner at Sequential Capital Partners
3-2022 - 10-2025
President at Risk International, An Artex Company
Managing Director Financial Services Solutions at Wolters Kluwer
Executive Vice President Business Development at Wolters Kluwer
Chief Executive Officer at Data Fusion Technologies

Education

1998 - 2000
MBA with High Distinction from University of Michigan - Stephen M. Ross School of Business
1991 - 1995
BA from Colorado College

More Information

Social Presence :

Prographics :

Exp : 3 Location : Cleveland, Ohio, United States Job Level : Mid-senior Designation : Managing Partner at Sequential Capital Partners
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Insights For Selling To Todd

During A Call Or A Meeting

DO's

  • Ask them questions confidently while doing discovery, don’t be apologetic
  • Make sure that they have the necessary authority, they could present false stature sometimes
  • Make sure that you you respond to any queries from them quickly

DONT's

  • Don’t expect them to change their mind quickly if they say no once
  • Don’t try to be an alpha salesperson, give them equal space
  • Avoid repeating yourself or making generalizations

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Todd is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Todd

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Todd move?

  • Their decision making speed is somewhere in the middle.
  • Can Todd take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Todd

Personality Compatibility


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