Todd Williams, MBA-ITM

Energizer
DISC Type : I

Director Digital Platforms at CRB

Blue Springs, Missouri, United States

Overview

Todd is a digital innovation leader at CRB with over 25 years of experience in the Architecture, Engineering, and Construction (AEC) industry. He specializes in developing and managing digital systems to enhance engagement and efficiency. He holds an MBA and a BS from Western Governors University, complementing his extensive industry expertise.

Driven by challenges that foster growth, Todd is a proponent of lifelong learning, having completed his university degrees well into his established career. His philosophy is to spread light, either as the source of an idea or as a mirror that reflects and amplifies it, highlighting his collaborative spirit.

Unique fact: After more than two decades in his field, Todd earned both his bachelors degree in 2020 and his MBA in 2022.

Personality Overview

Full Of Energy

Imaginative

Enthusiastic

Unlike C or D types, they are vocal with their opinions but not so much with their questions.  They are friendly, approachable and love to make new connections. They are not always early adopters but can be pursuaded by leveraging strong relationships.

Topics They Care About

AEC Technology
Has over 25 years of experience implementing technology, including as a CADD/BIM manager, and accelerated CRB's cloud migration.
Digital Innovation
His current role as Director of Digital Platforms focuses on leading digital innovation, enhancing employee engagement, and driving business objectives through technology.
Strategic Partnerships
Believes successful technology partnerships are rooted in trust, open conversation, and mutual respect to achieve business goals.

Media Appearances

Todd Williams, technology director at CRB, shares his thoughts on .... Featured in Instagram

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CRB experts coauthor BioPhorum white paper on multi‑modal manufacturing. Featured in CRB Group

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CRB Expands Executive Leadership Team & Realigns U.S. Operations. Featured in Food Engineering

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Work History

2-2022
Director Digital Platforms at CRB
7-2011 - 1-2022
Director, Technology at CRB
2007 - 7-2011
CADD\BIM Manager - Technology Administrator at HNTB Architecture
5-2005 - 5-2007
BIM/CADD Manager at HOK Sport, Venue, Event
2005 - 2007
CAD Manager at HOK Sport

Education

Master of Business Administration - MBA from Western Governors University
Bachelor of Science-BS from Western Governors University

More Information

Social Presence :

Prographics :

Exp : 26 Location : Blue Springs, Missouri, United States Job Level : Mid-senior Designation : Director Digital Platforms at CRB
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Insights For Selling To Todd

During A Call Or A Meeting

DO's

  • Use adjectives like ‘amazing’, ‘coolest’, ‘unbelievable’ etc.
  • Do some small talk, ask them how things are going on their side
  • Use phrases like ‘people will love’, ‘massive impact’ etc.

DONT's

  • Don’t be too formal, focus on building comfort and trust
  • Don’t push them to make a decision too fast, let them get comfortable first
  • Avoid cutting into their flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Todd is

  • Relationship and rapport can play an important role, sometimes more than the other factors.
  • Will you ever get a clear answer from Todd

  • They will probably never say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Todd move?

  • They are not the quickest decision makers, their friendly attitude could be misleading.
  • Can Todd take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Todd

Personality Compatibility


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