Toi Cook

Go-getter
DISC Type : d

Chairman at The Alpha Play

Los Angeles Metropolitan Area, United States

Overview

Toi Cook is a corporate sports marketer and branding expert, serving as CEO of The Cardinal Media Group and Chairman of The Alpha Play. A Stanford University communications graduate, he leverages his extensive background and high-level contacts in sports and entertainment. Colleagues describe him as energetic, dedicated, creative, and a driven professional.

An accomplished athlete, Toi was a dual-sport star in baseball and football at Stanford and was inducted into the universitys Athletic Hall of Fame. He remains active in the sports world, notably organizing the San Francisco Celebrity Golf Classic and other charity events. He often reflects on his championship experiences and the components of a winning culture.

Unique fact: Toi is one of a select few athletes to win both a NCAA Baseball College World Series with Stanford (1987) and a Super Bowl (XXIX) with the San Francisco 49ers (1995).

Personality Overview

Self-Confident

Vision Oriented

Challenger

They can be nudged to make faster decisions by offering what they value.  They don’t always try to control the conversation but neither do they like yielding it fully. They respond well to confident salespeople.

Topics They Care About

Sports Marketing
His career is centered on sports and entertainment marketing, branding, and high-level negotiations for leagues, players, and unions.
Celebrity Golf
He actively organizes and promotes charity golf events, such as the San Francisco Celebrity Golf Classic, demonstrating a passion for the sport and philanthropy.
Stanford Athletics
As a Hall of Fame inductee and former two-sport champion for Stanford, he maintains a strong connection and affinity for the university's athletic programs.

Media Appearances

Toi has no verified media appearances

Work History

1-2021
Chairman at The Alpha Play
9-2018
CEO at The Cardinal Media Group
11-2016
Special Council at DPOUSA
9-2012
President at Empire Sports
2-2008 - 12-2008
Consultant to Sports Group at Dreier Stein Kahan Browne Woods George LLP

Education

1983 - 1987
Communications from Stanford University
1981 - 1983
High School from Montclair College Prep

More Information

Social Presence :

Prographics :

Exp : N/A Location : Los Angeles Metropolitan Area, United States Job Level : N/A Designation : Chairman at The Alpha Play
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Insights For Selling To Toi

During A Call Or A Meeting

DO's

  • Refer to testimonials from others in similar positions
  • Highlight the competitive differentiation of your product
  • Get to the point quickly instead of spending too much time on pleasantries

DONT's

  • Don't try too hard to get friendly, let it happen with time
  • Don’t expect them to change their mind quickly if they say no once
  • Do not give up if they are not convinced, try again with a different approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Toi is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Toi

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Toi move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Toi take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Toi

Personality Compatibility


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