Tolen Kelly

Observer
DISC Type : ci

Vice President at Implus

Avon Lake, Ohio, United States

Overview

Tolen Kelly is the Vice President of the Specialty & Sporting Goods division at Implus, where he has progressed through roles of increasing seniority. His extensive career includes sales management positions at major brands like TaylorMade-adidas Golf and Reebok. He holds a BSBA from Bowling Green State University and is described as a team player.

Based on his career and social media engagement, Tolen has a deep passion for the sporting goods world. He is actively involved in industry events and partnerships, particularly within the golf community, and shows a keen interest in major athletic brands like Nike.

He is currently driving a significant and thriving partnership between the Implus brand SKLZ and Barstool Sports.

Personality Overview

Curious

Example Seeker

Value Driven

They often ask many questions and rely heavily on information and documentation.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing. They are generally strong communicators and are not easy to convince.

Topics They Care About

Strategic Partnerships
Actively posts about and fosters key brand collaborations, celebrating the successful partnership between SKLZ and Barstool Sports with Dick's Sporting Goods.
Sporting Goods
His entire career has been dedicated to the sporting goods sector, holding senior sales and management roles at Implus, TaylorMade-adidas Golf, and Reebok.
Key Account Sales
Managed relationships with major national retailers, including Dick's Sporting Goods, The Sports Authority, and Famous Footwear, throughout his career.

Media Appearances

Tolen has no verified media appearances

Work History

7-2020
Vice President at Implus
1-2018 - 7-2020
Senior Director at Implus
3-2015 - 1-2018
National Accounts Manager at Implus
3-2014 - 3-2015
National Sales Manager at TaylorMade-adidas Golf Company
9-2008 - 2-2014
National Key Account Manager at Reebok

Education

2002 - 2006
BSBA from Bowling Green State University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Avon Lake, Ohio, United States Job Level : Senior Designation : Vice President at Implus

Interested in

Sports

Baseball

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Insights For Selling To Tolen

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Ask them questions to understand their needs better while staying affable
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tolen is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Tolen

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Tolen move?

  • They like to analyze well and can take their time to reach any decisions.
  • Can Tolen take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Tolen

Personality Compatibility


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