Tolu Coker

Examiner
DISC Type : cs

Founder | Alerise at Alerise

Barnet, England, United Kingdom

Overview

Tolu Coker is the founder of Alerise, a product development and commercialisation consultancy. With nearly two decades of experience in food manufacturing and senior retail buying roles at Tesco, she possesses a grounded understanding of how products are built and how they need to perform commercially. She holds a Bachelor of Science from the University of Nottingham.

Personality Overview

Process Oriented

Unexpressive

Late Adopter

Being observant comes to them naturally.  They are heavily focused on quality and prefer doing things the right way, even if it takes time. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Product Commercialisation
Her consultancy, Alerise, is dedicated to supporting businesses from early product ideas through to market delivery and beyond.
Food & Beverage Trends
She personally trials new health-led products, showing interest in non-UPF, GLP-1, and plant-based protein and fibre options.
Retail Buying Strategy
Draws on her experience as a Buying Manager at Tesco to shape commercial decision-making and product delivery at scale.

Media Appearances

Tolu has no verified media appearances

Work History

12-2025
Founder | Alerise at Alerise
7-2022 - 12-2025
Buying Manager at Tesco
5-2016 - 9-2022
Product Development Manager at Tesco
1-2015 - 6-2015
Process Development Manager at euphorium bakery
5-2014 - 12-2014
Senior Product Manager (Mat. cover) at ARYZTA LLC

Education

2002 - 2006
Bachelor of Science (BSc) from University of Nottingham
Education details unavailable from Atlantic Hall

More Information

Social Presence :

Prographics :

Exp : 16 Location : Barnet, England, United Kingdom Job Level : Leadership Designation : Founder | Alerise at Alerise
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Insights For Selling To Tolu

During A Call Or A Meeting

DO's

  • Spend time addressing concerns around risk and change, they will have them even if they don't express them
  • Ask them which other stakeholders would be important for this purchase decision
  • Be firm in your communication and stay in control

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tolu is

  • Adoption by others is very important to them, followed by confidence in ROI.
  • Will you ever get a clear answer from Tolu

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Tolu move?

  • They don't like to hasten, so their speed of decision-making may be slow.
  • Can Tolu take some risk or not?

  • They have little willingness to take risks, and prefer making calculated decisions.

You And Tolu

Personality Compatibility


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