Tom Armbruster

Enigma
DISC Type : idc

Senior Director of Sales - Americas at OptiTrack

Los Angeles, California, United States

Overview

Tom has no verified overview

Personality Overview

Challenger

Friendly Yet Blunt

Hard To Convince

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Tom has no verified topics they care about

Media Appearances

Tom has no verified media appearances

Work History

10-2025
Senior Director of Sales - Americas at OptiTrack
1-2018 - 10-2025
Adjunct Professor-Television, Film & Theater Graduate Program at California State University-Los Angeles
1-2011 - 10-2025
Founder at 209 group
1-2012 - 6-2022
President & CEO at 209 group
1-2007 - 10-2025
Founder at MoCap Solutions

Education

1988 - 1992
Bachelor of Science from Western Michigan University
1984 - 1987
Education details unavailable from Berkley High School

More Information

Social Presence :

Prographics :

Exp : 18 Location : Los Angeles, California, United States Job Level : Senior Designation : Senior Director of Sales - Americas at OptiTrack
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Insights For Selling To Tom

During A Call Or A Meeting

DO's

  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Build rapport slwly without rushing, it will come handy to handle hard questions later
  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously. They are easily deterred

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tom is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Tom

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Tom move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Tom take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Tom

Personality Compatibility


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