Tom Barsalou

Doer
DISC Type : sd

Chief Executive Officer at ATR Inc

Raleigh-Durham-Chapel Hill Area, United States

Overview

Tom Barsalou is a B2B SaaS leader and the CEO of ATR Inc. , leveraging his background as a former Army Intelligence Officer to drive growth. With experience as a President, GM, and CRO, he has managed P&L for companies up to $100M and achieved two successful exits. People who have worked with him describe him as having strong leadership abilities and strategic acumen.

Outside of his executive roles, Tom is a dedicated family man and a passionate advocate for helping military veterans transition into the technology industry. His core values are described as service, empathy, and grit, reflecting his background which includes participation in the Army ROTC program during his time at East Carolina University.

Tom is a former Army Intelligence Officer and Counterintelligence Special Agent who supported Operation Enduring Freedom.

Personality Overview

Deliberate Doer

Long-term Focused

Strategic Planner

Reading between the lines and seeing beyond your words comes naturally to them.  They are very professional in their approach and can weigh multiple perspectives together. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

B2B SaaS Scaling
He has a proven track record of leading B2B SaaS companies through high-growth phases, managing full P&L, and achieving two successful private equity exits.
GTM Excellence
His career is defined by creating go-to-market excellence, building high-performing revenue organizations from the ground up, and aligning sales, marketing, and partnership functions.
Veterans in Tech
As a military veteran himself, he is a passionate and public advocate for helping fellow veterans successfully transition their careers into the technology industry.

Media Appearances

Tom has no verified media appearances

Work History

1-2026
Chief Executive Officer at ATR Inc
1-2026
GM Industrials Division at Oakline Holdings
4-2025 - 1-2026
Chief Revenue Officer at Safety Plus
1-2024 - 4-2025
President at Aldrich Web Solutions, Inc.
5-2023 - 4-2025
President of FieldConnect & Aldrich Web Solutions at Cordance

Education

2004 - 2008
Bachelor of Science (B.S.) from East Carolina University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Raleigh-Durham-Chapel Hill Area, United States Job Level : Leadership Designation : Chief Executive Officer at ATR Inc
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Insights For Selling To Tom

During A Call Or A Meeting

DO's

  • Use phrases like 'your team deserves', 'best in class' etc.
  • During followups, use phone or text if needed, they should be fine
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't go over them unless you are left with no other option

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tom is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Tom

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Tom move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Tom take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Tom

Personality Compatibility


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