Tom Barsalou in

Tom Barsalou

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Chief Executive Officer at ATR Inc
📍 Raleigh-Durham-Chapel Hill Area, United States

Tom Barsalou is a B2B SaaS leader and the CEO of ATR Inc. , leveraging his background as a former Army Intelligence Officer to drive growth. With experience as a President, GM, and CRO, he has managed P&L for companies up to $100M and achieved two successful exits. People who have worked with him describe him as having strong leadership abilities and strategic acumen.

Outside of his executive roles, Tom is a dedicated family man and a passionate advocate for helping military veterans transition into the technology industry. His core values are described as service, empathy, and grit, reflecting his background which includes participation in the Army ROTC program during his time at East Carolina University.

Tom is a former Army Intelligence Officer and Counterintelligence Special Agent who supported Operation Enduring Freedom.

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Experience
18 Years
Current Role
Chief Executive Officer
Job Level
Leadership
Location
Raleigh-Durham-Chapel Hill Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Tom cares about

B2B SaaS Scaling
He has a proven track record of leading B2B SaaS companies through high-growth phases, managing full P&L, and achieving two successful private equity exits.
GTM Excellence
His career is defined by creating go-to-market excellence, building high-performing revenue organizations from the ground up, and aligning sales, marketing, and partnership functions.
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Career

Work history

1-2026
Chief Executive Officer
ATR Inc
1-2026
GM Industrials Division
Oakline Holdings
4-2025 - 1-2026
Chief Revenue Officer
Safety Plus
1-2024 - 4-2025
President
Aldrich Web Solutions, Inc.
5-2023 - 4-2025
President of FieldConnect & Aldrich Web Solutions
Cordance
In the press

Media appearances

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Education
2004 - 2008
Bachelor of Science (B.S.)
East Carolina University
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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