Tom Dougherty

Evaluator
DISC Type : DCS

Senior Director Marketing Analytics at Life Extension

Fort Lauderdale, Florida, United States

Overview

Tom has no verified overview

Personality Overview

Fast But Analytical

Hard To Convince

Thorough Evaluator

They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical  They are not very likely to become strong advocates of your product or service They focus on the results, but can still be quite procedural and analytical about how to get there

Topics They Care About

Tom has no verified topics they care about

Media Appearances

Tom has no verified media appearances

Work History

10-2021
Senior Director Marketing Analytics at Life Extension
11-2016 - 10-2021
Director Marketing Analytics at Life Extension
4-2019 - 3-2021
President at South Florida Interactive Marketing Association
1-2019 - 4-2019
Vice President at South Florida Interactive Marketing Association
8-2013 - 11-2016
Sr. Manager Database Marketing, Customer Analytics at Cinch Home Services

Education

2021 - 2021
Leadership Principles from Harvard Business School Executive Education
2004 - 2007
Masters: MIS from Nova Southeastern University
2001 - 2002
Master of Web Design from Florida International University
1998 - 2000
Mapping Design and Analysis from Miami Dade College
1991 - 1993
Bachelor of Science (BS) from Florida State University

More Information

Social Presence :

Prographics :

Exp : 30 Location : Fort Lauderdale, Florida, United States Job Level : Senior Designation : Senior Director Marketing Analytics at Life Extension

Interested in

Sports

Triathlons, 5K runs, Half-marathons

Health & Outdoor

Fitness enthusiast

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Insights For Selling To Tom

During A Call Or A Meeting

DO's

  • Keep a professional, business-like approach; especially if you tend to get informal quickly
  • Showcase your competitive superiority clearly when possible or address it at the minimum
  • Help them weigh the risks by sharing objective proof points instead of anecdotes and examples

DONT's

  • Don’t focus on relationship, focus purely on the merit of your product
  • Avoid too much small talk, just a few formal pleasantries should be fine
  • Avoid inviting them for any social interactions until you have built some rapport with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tom is

  • ROI matters the most to them, followed by process and finally proof of results
  • Will you ever get a clear answer from Tom

  • They might hesitate a little, but will go ahead and say no when necessary (or asked)

Insights For Deal Planning

    How fast (or slow) will Tom move?

  • They are unlikely to move very fast, especially when it comes to new products or services
  • Can Tom take some risk or not?

  • They have relatively low risk-appetite and are not very likely to go for something unproven and risky

You And Tom

Personality Compatibility


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