Tom H.

Critic
DISC Type : C

Senior Trade Adviser / Chargé d'affaires export at Business France UK

London, England, United Kingdom

Overview

Tom is a Senior Trade Adviser at Business France UK, specializing in the food and drinks sector. With a Masters degree in Viticulture and Enology and a WSET Level 4 Diploma, he uses his deep industry knowledge to help French companies enter the UK and Irish markets.

His professional expertise is rooted in a personal passion for wine, demonstrated by his extensive education and hands-on experience in wineries in England and New Zealand. He has dedicated years to mastering his craft through both practical work and dedicated evening studies.

Unique fact: Before becoming a trade adviser, Tom worked as a Cellar Hand, gaining practical experience in every step of the winemaking process.

Personality Overview

Critic

Precise

ROI Driven

They like to do things independently and don’t look for support from others.  They choose to analyze logically and value facts to emotions. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

UK Food & Drinks Market
He actively explores opportunities for French producers in the UK, including visiting key distribution hubs like the New Spitalfields Market in London.
Export Development
His core role involves advising and supporting French food and beverage companies on their export strategies for the UK and Ireland.
Fine Wine Education
Recently celebrated achieving the prestigious WSET Level 4 Diploma, a process that took two years of dedicated evening classes and study.

Media Appearances

Tom has no verified media appearances

Work History

9-2023
Senior Trade Adviser / Chargé d'affaires export at Business France UK
2-2021 - 8-2023
Account Manager at Charles Taylor Wines Ltd
9-2020 - 11-2020
Cellar Hand at Hattingley Valley Wines Limited
3-2020 - 8-2020
Cellar Hand at Chard Farm Winery
2-2019 - 10-2019
Research And Development Intern at VRANKEN-POMMERY MONOPOLE

Education

2017 - 2018
M.Sc .Viticulture and Enology from L'Institut Agro Montpellier
2018 - 2019
Master of Science - MS from Instituto Superior de Agronomia

More Information

Social Presence :

Prographics :

Exp : 6 Location : London, England, United Kingdom Job Level : N/A Designation : Senior Trade Adviser / Chargé d'affaires export at Business France UK
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Insights For Selling To Tom

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Don’t forget to mention how you compare to competition on both features and pricing

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t rush them till they have clearly gotten all the necessary information
  • Avoid pushing them too much to involve other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tom is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Tom

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Tom move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Tom take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Tom

Personality Compatibility


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