Tom K.

Questioner
DISC Type : c

Interim Senior Finance Manager at Freshwave

London Area, United Kingdom

Overview

Tom is an FCA-qualified accountant with a track record in transforming finance functions for high-growth businesses. A graduate of the University of Nottingham, he specializes in preparing PE-backed and founder-led companies for funding rounds by overhauling reporting and building investor-ready financial models.

His professional experience at a leading plant-based food brand and an AI-powered digital media agency suggests a strong interest in innovative, high-growth sectors. He keeps abreast of developments in the professional services industry, following major firms like Deloitte and Robert Half.

He has a specific interest in modeling complex equity structures, such as EMI and Share Option Schemes for startups.

Personality Overview

Value Seeker

Not Easily Convinced

Cautious & Analytical

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to fully evaluate every situation. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Financial Modeling
Builds investor-ready and cash flow models for high-burn environments, with a specific interest in modeling employee share option schemes.
PE-Backed Growth
Specializes in finance leadership for PE-backed and founder-led companies, designing scalable processes to support growth and secure funding.
Startup Fundraising
Has direct experience preparing companies for funding rounds from Seed through Series A, supporting founders and investors in the process.

Media Appearances

Tom has no verified media appearances

Work History

1-2026
Interim Senior Finance Manager at Freshwave
3-2025 - 9-2025
Financial Controller at BOSH!
12-2023 - 5-2025
Finance Director (Interim) at Fifty
11-2022 - 12-2023
Finance Manager (Interim) at Fifty
4-2021 - 11-2022
Interim Financial Consultant at HARPER

Education

2006 - 2009
FCA from ICAEW
2003 - 2006
BA from University of Nottingham

More Information

Social Presence :

Prographics :

Exp : 9 Location : London Area, United Kingdom Job Level : Middle Designation : Interim Senior Finance Manager at Freshwave
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Insights For Selling To Tom

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tom is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Tom

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Tom move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Tom take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Tom

Personality Compatibility


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