Tom Keenan

Enthusiast
DISC Type : i

Co-Founder, Chief Revenue Officer at Relate Research and Technology Co

Sydney, New South Wales, Australia

Overview

Tom Keenan is the Co-Founder and Chief Revenue Officer at Relate, an AI technology company. With a background in international asset management from roles at Robeco and Qualitas, he now focuses on revenue growth for his startup. He holds a Bachelor of Arts from Murdoch University and studied International Business at the University of Technology Sydney.

He co-founded a company that uses AI to analyze and coach on the specific behaviors that build or erode trust in business meetings.

Personality Overview

Consensus Focused

Amiable & Agreeable

Non-Confrontational

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They agree with others often, so exercise caution when relying on their word.

Topics They Care About

Building Trust
His professional headline and company's core mission are centered on building trust in business relationships through tangible, AI-driven insights.
AI Meeting Coach
He is actively building and launching 'Relate', which he defines as an AI meeting coach designed to improve communication effectiveness, not just meeting efficiency.
Startup Launches
His recent activity is heavily focused on the successful launch of his company's product, including a campaign on Product Hunt to attract early adopters.

Media Appearances

#2 "Sales Enablement Has Lost Its Way" – Tom Keenan (Co‑Founder & CRO, Relate Research and Technology Co.). Featured in Spotify

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Keenan: Why EVERY Key Industry Sales Metric Is Being Missed (featuring Tom Keenan, Co‑Founder & CRO, Relate Research and Technology Co.). Featured in Spotify

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Work History

5-2024
Co-Founder, Chief Revenue Officer at Relate Research and Technology Co
3-2024
Chief Revenue Officer (CRO) at Relate Research and Technology Co
7-2023 - 3-2024
Head of International Wholesale Capital at Qualitas
12-2020 - 7-2023
Head of Retail Distribution at MLC Asset Management
7-2019 - 12-2020
CEO Robeco Singapore, Regional Head of Wholesale, Asia ex Japan at Robeco

Education

5-2019 - 12-2021
Bachelor of Arts - BA from Murdoch University
1994 - 1998
International Business from University of Technology Sydney

More Information

Social Presence :

Prographics :

Exp : 12 Location : Sydney, New South Wales, Australia Job Level : Leadership Designation : Co-Founder, Chief Revenue Officer at Relate Research and Technology Co
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Insights For Selling To Tom

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Give them the opportunity to lead the conversation where possible
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tom is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Tom

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Tom move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Tom take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Tom

Personality Compatibility


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