Tom Nash

Inspirer
DISC Type : id

Managing Director at CDR Group

Greater Sheffield Area, United Kingdom

Overview

Tom Nash is the Managing Director and co-founder of CDR Group, a GIS and Location Intelligence company he has led for over 35 years. A Ph. D. graduate from The University of Manchester, he transitioned from a background in Civil Engineering and deep-sea oil production research to become a pioneer in mapping software.

Beyond his extensive career, Tom retains a strong connection to his research origins. He has expressed a personal desire to return to his "research roots" and engage with more hands-on, large-scale projects, reflecting a foundational passion for engineering and discovery. He also holds a technical accreditation for MapInfo.

Unique fact: Early in his career, he authored a PC application called STC25, which was specifically designed for mapping sewers.

Personality Overview

Confident & Optimistic

Generous

Decisive

They usually prefer to drive the conversation.  They measure a product on its merit but can be influenced by strong testimonials. They respond well to objective pitches but also attach some value to relationships.

Topics They Care About

GIS & Location Intelligence
As the founder and Managing Director of CDR Group, this is his core business focus and area of deep expertise for over three decades.
Civil Engineering Tech
He began his software career authoring civil engineering applications and built his company from this foundation, showing a long-standing passion for the field.
Deep Sea Research
His early career involved research into Deep Sea Oil Production Systems, and he has expressed a personal desire to return to these roots.

Media Appearances

Tom has no verified media appearances

Work History

1-1997
Managing Director at CDR Group
12-1985 - 1-1997
Technical Director at CDR Group
6-1984 - 12-1985
Software Developer at CDR Group
6-1981 - 6-1984
Research Associate at University of Manchester
9-1982 - 6-1983
Mathematics Tutor - p/t at The Manchester Metropolitan University

Education

1978 - 1983
Doctor of Philosophy (Ph.D.) from The University of Manchester
1975 - 1978
Bachelor’s Degree from The University of Manchester

More Information

Social Presence :

Prographics :

Exp : 45 Location : Greater Sheffield Area, United Kingdom Job Level : Mid-senior Designation : Managing Director at CDR Group
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Insights For Selling To Tom

During A Call Or A Meeting

DO's

  • Refer to testimonials from well known people to highlight the value of your product
  • Look like someone who is on top of their game
  • Acknowledge their status and position during the conversation

DONT's

  • Don’t be too verbose or overly friendly; a little bit, however, is fine
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t keep repeating the same information, it could make them impatient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tom is

  • Confidence in the product’s value is critical, followed by relationship and a sense of achievement.
  • Will you ever get a clear answer from Tom

  • They will not hesitate to say no if they do not develop conviction.

Insights For Deal Planning

    How fast (or slow) will Tom move?

  • If they develop confidence in your product and you, then they can make fast decisions.
  • Can Tom take some risk or not?

  • If necessary, they have the ability to take risky decisions.

You And Tom

Personality Compatibility


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