Tom Naylor

Enigma
DISC Type : dci

Deputy COO at Macademia

London, England, United Kingdom

Overview

Tom Naylor is the Deputy COO at Macademia, an EdTech firm specializing in childrens educational content. He leverages his MA from The London School of Economics to drive global expansion, forging partnerships with major telcos and platforms to distribute content internationally. His expertise spans marketing, digital distribution, and business analytics.

Beyond his professional role, Tom demonstrates a commitment to social causes, using his platform to encourage support for initiatives he cares about. He is also a vocal supporter of gender equality, actively promoting related educational programs.

Before entering the EdTech industry, Tom founded his own creative firm, Tom Naylor Design.

Personality Overview

Hard To Convince

Challenger

Friendly Yet Blunt

They are likely to ask many questions and look heavily for supporting proof as well as information.  They are generally strong communicators and are not easy to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing

Topics They Care About

Children's Edutainment
His work is centered on providing safe, ad-free, and inspiring educational programming and games to a global audience of millions of children.
Global Content Distribution
He oversees international expansion, managing partnerships with telcos and localization efforts to launch content in new markets like Italy and Spain.
Strategic Partnerships
He actively forges relationships with global partners, such as Bango, to integrate Macademia's educational content into telco super bundles and other platforms.

Media Appearances

Tom has no verified media appearances

Work History

2-2020
Deputy COO at Macademia
2-2020
Deputy COO at Azoomee
3-2016 - 2-2020
Marketing Manager at Azoomee
7-2015
Founder at Tom Naylor Design
11-2013 - 6-2015
Head of Marketing & Production at VB/Research, Centaur Media plc

Education

Management Certificate from Birkbeck Faculty of Business and Law
2008 - 2009
MA from The London School of Economics and Political Science (LSE)

More Information

Social Presence :

Prographics :

Exp : 15 Location : London, England, United Kingdom Job Level : Leadership Designation : Deputy COO at Macademia
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Insights For Selling To Tom

During A Call Or A Meeting

DO's

  • Leverage 'negging', or the art of asking negative questions like "you must not be convinced yet..."
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked

DONT's

  • Don’t brush off any concerns, take all questions seriously. They are easily deterred
  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t be too objective but make sure to pad your storytelling with data points

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tom is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Tom

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Tom move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Tom take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Tom

Personality Compatibility


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