Tom Richards

Captain
DISC Type : DS

Vice President Market Strategy at Everyday Health Group

Metuchen, New Jersey, United States

Overview

Tom Richards is a life sciences leader with over 27 years of experience, currently serving as Vice President of Market Strategy at Everyday Health Group. He also founded Generative Health Consulting to guide healthcare firms in AI adoption. Colleagues describe him as insightful, strategic, and a quick learner, holding multiple certifications in AI business strategy.

Beyond his professional pursuits, Tom is driven by a passion for family, innovation, and achieving better patient outcomes. His focus on creating a meaningful impact is a consistent theme throughout his work and personal motivations.

Unique fact: Tom is a published author, sharing his industry expertise through his writing.

Personality Overview

Consummate Professional

Dynamic But Sincere

Decisive But Calm

They might take some time to make their mind up but once they do, they don't change it easily.  They are very professional in their approach and can weigh multiple perspectives together. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

AI in Healthcare
Founded Generative Health Consulting to help healthcare organizations embrace AI and holds certifications as an AI Business Strategist. He frequently posts about new AI models.
Patient Outcomes
A core passion mentioned in his professional headline and a central part of his consulting firm's mission to deliver transformative patient outcomes.
Disruptive Innovation
Served as an advisory board member for Rutgers University's "Leading Disruptive Innovation" program, showing a keen interest in transformative industry trends.

Media Appearances

Tom has no verified media appearances

Work History

12-2025
Vice President Market Strategy at Everyday Health Group
6-2025
Founder, CEO at Generative Health Consulting
6-2017 - 6-2025
Director Global Strategic Alliance Management & Business Development at Otsuka Pharmaceutical Companies (U.S.)
1-2018 - 12-2020
Leading Disruptive Innovation Advisory Board Member at Rutgers University
10-2013 - 5-2017
Vice President Marketing & Strategy, Nielsen Healthcare at Nielsen

Education

1989 - 1993
Bachelor of Arts from Colorado State University
8-1985 - 6-1989
Education details unavailable from Mount Lebanon High School

More Information

Social Presence :

Prographics :

Exp : 7 Location : Metuchen, New Jersey, United States Job Level : Senior Designation : Vice President Market Strategy at Everyday Health Group
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Insights For Selling To Tom

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Stick to your standard pitch and qualifying script, don't try to wing it

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tom is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Tom

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Tom move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Tom take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Tom

Personality Compatibility


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