Tom Richardson

Examiner
DISC Type : sc

Head of Engineering - International at Apadmi

Bolton, England, United Kingdom

Overview

Tom Richardson serves as the Head of International Engineering at Apadmi, leading the companys technical expansion into Europe. He has demonstrated significant career growth entirely within Apadmi, progressing from Senior Software Engineer and Engineering Manager. He is a graduate of The University of Manchester with a Bachelor of Science degree.

Outside of work, Tom has an interest in fitness and charitable causes. He follows cycling technology, as shown by his appreciation for Wattbike, and has participated in and shared his support for football-based charity events. This suggests a blend of personal hobbies with community involvement.

He has built his entire career at Apadmi, rising from an intern-level developer role during university to leading a key international engineering division.

Personality Overview

Overcautious

Late Adopter

Process Oriented

The only way to convince them is by showing them examples and ample proof.  They do not like taking risks at all and go for proven options in the end. Being observant comes to them naturally.

Topics They Care About

International Expansion
He was promoted into his current role to spearhead Apadmi's engineering expansion into new international markets, including the Netherlands.
Engineering Leadership
His career path from a hands-on engineer to Engineering Manager and now Head of Engineering demonstrates a clear focus on leading and growing technical teams.
Mobile Technology
[Predicted] His entire tenure at Apadmi, a company specializing in mobile-first digital products, indicates deep expertise in the mobile technology ecosystem.

Media Appearances

Tom has no verified media appearances

Work History

12-2025
Head of Engineering - International at Apadmi
11-2021 - 12-2025
Engineering Manager at Apadmi
5-2019 - 11-2021
Senior Software Engineer at Apadmi
6-2013 - 9-2013
Raspberry Pi Developer (Intern) at University of Manchester

Education

2012 - 2016
Bachelor of Science - BS from The University of Manchester
2010 - 2012
Education details unavailable from Runshaw College

More Information

Social Presence :

Prographics :

Exp : 6 Location : Bolton, England, United Kingdom Job Level : Mid-senior Designation : Head of Engineering - International at Apadmi
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Insights For Selling To Tom

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tom is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Tom

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Tom move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Tom take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Tom

Personality Compatibility


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