Tom Rippin

Judge
DISC Type : Dc

Founder and CEO at On Purpose

United Kingdom

Overview

Tom Rippin is the Founder and CEO of On Purpose, a social enterprise developing leaders to create an economy that works for all. A former McKinsey consultant with a PhD from the University of Cambridge, he is also the Chair of the International Futures Forum. People who have worked with him describe him as inspiring and fearsomely smart.

Tom has a broad set of interests and has been published in fields ranging from social innovation and economics to cancer research. He previously advised the CEO of Comic Relief and worked for (RED), the business co-founded by Bono to help eliminate AIDS in Africa.

He uses his scientific background to frame the economy as a human body, arguing it is suffering from cancerous behavior driven by a focus on growth above all else.

Personality Overview

Demanding

Features Driven

Generally Skeptic

They respond better to strong and respectful interactions.  They like to be in a position where they can control the conversation and terms. They like to act fast and expect others to do the same.

Topics They Care About

Social Entrepreneurship
He founded the social enterprise On Purpose and wrote a book on how to build a social enterprise that makes money.
Purpose-Driven Economy
His mission with On Purpose is to create an economy that works for all, developing leaders who put purpose before profit.
Systems Thinking
He applies insights from systems thinking to organizational management and explores how to create deep change in the economy, drawing analogies from his background in cancer research.

Media Appearances

Good Leaders Podcast Episode 7: Tom Rippin, founder and CEO of On Purpose. Featured in Good Leaders Podcast (Spotify)

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Preparing for a Career in Impact – Tom Rippin (Keynote) – On Purpose Founder & CEO. Featured in YouTube

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Thinking in Systems – Tom Rippin (Founder & CEO, On Purpose) – Talk. Featured in YouTube

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Work History

8-2009
Founder and CEO at On Purpose
7-2025
Network Faculty at LIS: The London Interdisciplinary School
International Futures Forum (IFF) at Part-time
6-2023
Keynote Speaker at Expert Impact Speakers
2-2015 - 3-2023
Trustee at Global Action Plan

Education

1997 - 2001
PhD from University of Cambridge
1994 - 1997
BA Honours from University of Cambridge

More Information

Social Presence :

Prographics :

Exp : 21 Location : United Kingdom Job Level : Leadership Designation : Founder and CEO at On Purpose
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Insights For Selling To Tom

During A Call Or A Meeting

DO's

  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Make sure that you circle back fast on any action items, it wins their trust
  • Speak about competitive differentiation that your product offers

DONT's

  • Don’t take too much time in sending them information if they ask for any
  • Do not back off when challenged, respond with a confident, objective answer instead
  • Don’t be in a rush to invite them for a social meet and greet

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tom is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Tom

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Tom move?

  • They can take decisions very fast if you manage to convince them.
  • Can Tom take some risk or not?

  • The risks don’t matter much to them.

You And Tom

Personality Compatibility


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