Valérie Eldenmalm in

Valérie Eldenmalm

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Co-Founder / Owner at RE:VELVET
📍 London, England, United Kingdom

Valérie Eldenmalm is a board advisor with over 20 years of experience driving omnichannel growth and digital transformation in luxury and fashion retail. An MBA graduate from Université Paris Dauphine, she specializes in customer strategy and e-commerce. People who have worked with her describe her as decisive, hard-working, and collaborative.

Outside of her advisory work, Valérie demonstrates a keen interest in corporate sustainability, recently earning a certification in the field from MIT. She also explores topics related to personal wellness and energy, such as the effect of circadian lighting on sleep and daily productivity.

She recently obtained a certification in "Sustainability: Strategies and Opportunities For Industry" from MIT Professional Education.

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Experience
30 Years
Current Role
Co-Founder / Owner
Job Level
Leadership
Location
London, England, United Kingdom
Personality Overview

How Valérie shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Valérie cares about

Omnichannel Growth
Her career is centered on leading omnichannel growth and transformation for luxury and fashion retail brands across the UK and EU.
Digital Transformation
She advises boards and executive teams on digital strategy, data analytics, and creating operating models that ensure successful transformation.
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Career

Work history

3-2025
Co-Founder / Owner
RE:VELVET
4-2022
Managing Director
MAISON DÔME
3-2020 - 1-2022
Director of Digital Customer
TALLY WEiJL
7-2019 - 3-2020
Interim CEO
SMUK London
2-2019 - 3-2022
Non executive Director
Mothers'​ Union
In the press

Media appearances

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Education
1998 - 2000
MBA; degree
Université Paris Dauphine
1997 - 1998
Bachelor of Arts - BA
University of Paris XII
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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