Valérie Eldenmalm

Judge
DISC Type : Dc

Co-Founder / Owner at RE:VELVET

London, England, United Kingdom

Overview

Valérie Eldenmalm is a board advisor with over 20 years of experience driving omnichannel growth and digital transformation in luxury and fashion retail. An MBA graduate from Université Paris Dauphine, she specializes in customer strategy and e-commerce. People who have worked with her describe her as decisive, hard-working, and collaborative.

Outside of her advisory work, Valérie demonstrates a keen interest in corporate sustainability, recently earning a certification in the field from MIT. She also explores topics related to personal wellness and energy, such as the effect of circadian lighting on sleep and daily productivity.

She recently obtained a certification in "Sustainability: Strategies and Opportunities For Industry" from MIT Professional Education.

Personality Overview

Demanding

Generally Skeptic

Quality Focused

They respond better to strong and respectful interactions.  They like to act fast and expect others to do the same. More than the product, they care about the effectiveness of the product.

Topics They Care About

Omnichannel Growth
Her career is centered on leading omnichannel growth and transformation for luxury and fashion retail brands across the UK and EU.
Digital Transformation
She advises boards and executive teams on digital strategy, data analytics, and creating operating models that ensure successful transformation.
Customer Lifetime Value
Focuses on CRM, personalization, and loyalty to improve customer retention. She previously increased customer lifetime value by 20% in a prior role.

Media Appearances

Valérie has no verified media appearances

Work History

3-2025
Co-Founder / Owner at RE:VELVET
4-2022
Managing Director at MAISON DÔME
3-2020 - 1-2022
Director of Digital Customer at TALLY WEiJL
7-2019 - 3-2020
Interim CEO at SMUK London
2-2019 - 3-2022
Non executive Director at Mothers'​ Union

Education

1998 - 2000
MBA; degree from Université Paris Dauphine
1997 - 1998
Bachelor of Arts - BA from University of Paris XII

More Information

Social Presence :

Prographics :

Exp : 30 Location : London, England, United Kingdom Job Level : Leadership Designation : Co-Founder / Owner at RE:VELVET
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Insights For Selling To Valérie

During A Call Or A Meeting

DO's

  • Speak about competitive differentiation that your product offers
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Be respectful but crisp

DONT's

  • Avoid being too verbose
  • Don’t take too much time in sending them information if they ask for any
  • Do not hesitate from asking counter questions, just avoid challenging their authority

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Valérie is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Valérie

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Valérie move?

  • They can take decisions very fast if you manage to convince them.
  • Can Valérie take some risk or not?

  • The risks don’t matter much to them.

You And Valérie

Personality Compatibility


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