Tom Ruello

Questioner
DISC Type : c

VP of Sales, SpendHound at YipitData

Miami, Florida, United States

Overview

Tom has no verified overview

Personality Overview

Price-Sensitive

Value Seeker

Cautious & Analytical

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  It is quite likely of them to ask for pricing or other concessions. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Tom has no verified topics they care about

Media Appearances

Tom has no verified media appearances

Work History

8-2025
VP of Sales, SpendHound at YipitData
7-2023 - 8-2025
Head of GTM, SpendHound at YipitData
11-2020 - 7-2023
VP of Sales, Investor at YipitData
3-2020
Member at Pavilion
9-2013 - 2-2016
Institutional Equity Sales at Euroz Limited

Education

2008 - 2011
Bachelor of Commerce (B.Com.) from The University of Western Australia
2013 - 2014
Post-Graduate Diploma in Mineral Exploration Geoscience from Curtin University

More Information

Social Presence :

Prographics :

Exp : 11 Location : Miami, Florida, United States Job Level : Senior Designation : VP of Sales, SpendHound at YipitData
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Insights For Selling To Tom

During A Call Or A Meeting

DO's

  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product
  • If you have a lower priced product compared to the competition, call out the same

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t overhype the product/pitch, keep it measured

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tom is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Tom

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Tom move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Tom take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Tom

Personality Compatibility


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