Tom Snyder

Captain
DISC Type : DS

Making every sales call a home run for the prospect at Funnel Clarity

Bethesda, Maryland, United States

Overview

Tom Snyder is the Founder of Funnel Clarity, where he focuses on transforming sales results through science-based methodologies. An alumnus of the University of Maryland, he is a respected author and speaker. Colleagues and clients often refer to him as a "sales genius, " "visionary, " and "thought leader. "

Tom is passionate about elevating the sales profession, viewing it as a noble field. He advocates for equipping sellers with skills to have value-creating conversations, moving beyond outdated training models to focus on what customers truly value during the sales process.

He has been recognized as one of the "100 Most Influential Sales Leaders" and is a co-author of the book "Escaping the Price-Driven Sale. "

Personality Overview

Consummate Professional

Planner & Achiever

Long-Term Thinker

They might take some time to make their mind up but once they do, they don't change it easily.  They exhibit a rare combination of being result-oriented but patient at the same time. Reading between the lines and seeing beyond your words comes naturally to them.

Topics They Care About

Sales Methodology
His company, Funnel Clarity, is built around transforming sales results through a proprietary, science-based methodology, indicating this is a core professional passion.
Value-Based Selling
He co-authored the book "Escaping the Price-Driven Sale, " demonstrating a deep expertise in teaching sellers how to compete on value rather than price.
Effective Sales Coaching
He frequently posts about the crucial role of sales managers in building high-performance teams through effective coaching, not just pressure.

Media Appearances

Tom Snyder on Sales Game Changers Podcast - Funnel Clarity. Featured in Funnel Clarity Blog

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EPISODE 464: Funnel Clarity's Tom Snyder Says this Creative .... Featured in Sales Game Changers Podcast

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Tom Snyder of Funnel Clarity On How To Turn a Good Sales Team Into a Great One. Featured in Medium – Authority Magazine

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Work History

11-2013
Making every sales call a home run for the prospect at Funnel Clarity
11-2013
Co-Founder & Managing Partner at Funnel Clarity
6-2008
Chairman at Business Performance Partners
Board Member at Institute for Excellence in Sales
Sponsor at AA-ISP

Education

1969 - 1974
BS from University of Maryland
Education details unavailable from Walter Johnson HS

More Information

Social Presence :

Prographics :

Exp : 17 Location : Bethesda, Maryland, United States Job Level : Leadership Designation : Making every sales call a home run for the prospect at Funnel Clarity
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Insights For Selling To Tom

During A Call Or A Meeting

DO's

  • During followups, use phone or text if needed, they should be fine
  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Let them know of potential risks but suggest mitigation methods alongside

DONT's

  • Don't take their patience for granted, avoid long-winding sermons
  • Don't go over them unless you are left with no other option
  • Avoid putting conscious effort into relationship-building

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tom is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Tom

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Tom move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Tom take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Tom

Personality Compatibility


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