Tom Standen

Enthusiast
DISC Type : i

Founder at Sylvi

United Kingdom

Overview

Tom Standen is the founder of Sylvi, a language learning app. With a background as a data scientist and consultant at McKinsey and IBM, he leverages his Master of Science from The University of Manchester to drive his venture. People he has worked with describe him as a "consummate professional".

Toms motivation is deeply personal, stemming from a desire to solve real-world problems. He is passionate about building a strong community around his product, actively listening to user feedback to guide development and new features.

He founded Sylvi after his girlfriend, despite a 600-day Duolingo streak, couldnt confidently order a coffee in French during a trip to Paris.

Personality Overview

Story Driven

Optimistic

Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials.  They agree with others often, so exercise caution when relying on their word. They prefer to build relationships rather than staying totally transactional.

Topics They Care About

AI Language Learning
He founded Sylvi to solve a practical language learning gap and is actively integrating the latest AI, like ChatGPT-4o, to enhance the product's capabilities.
Startup Fundraising
Recently announced securing a £350k super angel investment round for Sylvi, indicating a current focus on securing capital and driving company growth.
Founder Journey
He often reflects on his transition from a corporate career at McKinsey to becoming a solo founder in a small room, embracing the classic startup story.

Media Appearances

Tom has no verified media appearances

Work History

11-2023
Founder at Sylvi
11-2022 - 10-2023
Junior Associate at McKinsey & Company
3-2022 - 12-2022
Senior Strategic Analytics Consultant at IBM
11-2020 - 4-2022
Strategic Analytics Consultant at IBM
11-2019 - 11-2020
Associate Analytics Consultant at IBM

Education

2015 - 2019
Master of Science - MS from The University of Manchester
2017 - 2018
Exchange student from UCLA

More Information

Social Presence :

Prographics :

Exp : 5 Location : United Kingdom Job Level : Leadership Designation : Founder at Sylvi
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Insights For Selling To Tom

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Maintain high, positive energy and convey confidence
  • Speak from experience about success that the product has seen with other customers

DONT's

  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be too formal with them, they trust informality more
  • Don't be critical or challenge them openly, they can react defensively

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tom is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Tom

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Tom move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Tom take some risk or not?

  • They can take some low-probability risks if needed.

You And Tom

Personality Compatibility


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