Tom Wienclaw

Wildcard
DISC Type : sic

Chief Executive Officer at TriMark USA

Columbus, Ohio Metropolitan Area, United States

Overview

Tom Wienclaw is a seasoned executive with extensive experience in private equity-backed companies, specializing in wholesale distribution, service, and manufacturing. As the former CEO of TriMark USA, he drove significant growth, increasing sales by 29% in one year. He holds a BSBA from John Carroll University and an IMBA from Baldwin Wallace University.

He is known for fostering a culture of discipline and excellence, with a leadership style centered on a keen analytical and team-based approach to organizational improvement. People who have worked with him describe him as a key sponsor for complex, multi-million dollar business transformation initiatives.

During his tenure, he designed and executed a national commercial growth strategy that grew company sales from $1. 7 billion to $2. 2 billion.

Personality Overview

Friendly But Slow

ROI Driven

Curious But Skeptical

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions

Topics They Care About

Business Transformation
Sponsored and led a multi-year, multi-million dollar business transformation initiative that impacted more than 14 divisions within his organization.
Driving Growth
As Chief Growth Officer and later CEO at TriMark, he designed and executed a national strategy that increased sales by nearly 30% in a single year.
Mergers & Acquisitions
His earlier career included time in the M&A practice of Ernst & Young, where he was involved in both buy-side and sell-side transactions.

Media Appearances

TriMark USA Promotes Tom Wienclaw to CEO. Featured in QSR Magazine

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TriMark USA Announces New CEO and Chairman of the Board to Lead Next Chapter of Growth. Featured in PR Newswire

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TriMark USA names Tom Wienclaw CEO. Featured in Vending Times

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Work History

7-2023 - 10-2024
Chief Executive Officer at TriMark USA
9-2022 - 7-2023
President at TriMark USA
1-2020 - 7-2023
EVP North Region at TriMark USA

Education

1985 - 1989
BSBA from John Carroll University
1993 - 1995
IMBA from Baldwin Wallace University

More Information

Social Presence :

Prographics :

Exp : 4 Location : Columbus, Ohio Metropolitan Area, United States Job Level : N/A Designation : Chief Executive Officer at TriMark USA
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Insights For Selling To Tom

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Ask them questions to understand their needs better while staying affable
  • Help them realize that there is no personal risk in making this decision

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Don't ask them to move fast, let them take their time and digest all the information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tom is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Tom

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Tom move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Tom take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Tom

Personality Compatibility


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