Ton Van Veen

Questioner
DISC Type : c

Member of the Advisory Board Benelux at Lazard

Oirschot, North Brabant, Netherlands

Overview

Ton van Veen is a seasoned executive, known for his roles as CEO and CFO at Jumbo Supermarkets, where he orchestrated major acquisitions like HEMA and C1000. Educated in Business Economics at Erasmus University, he now holds advisory and board positions at Lazard, Bolsius, and Quore Capital, leveraging his extensive deal-making and financial expertise.

Outside of his corporate roles, Ton is an active investor and entrepreneur, co-owning PassaSports and owning chocolatier Coco & Sebas. He is engaged in community and charitable causes, such as supporting the Spieren voor Spieren foundation, and shows interest in local cultural events like GLOW Eindhoven.

He is nicknamed the man of 900 million for his pivotal role in securing the successful acquisition bid for supermarket chain C1000.

Personality Overview

Price-Sensitive

Systematic

Not Easily Convinced

They prefer to analyze every situation thoroughly.
  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Mergers & Acquisitions
Recognized as a prominent dealmaker, he led numerous successful acquisitions for Jumbo, including HEMA and C1000, and won an M&A Best Deal Award for the HEMA acquisition.
Retail Leadership
Served over 20 years at Jumbo, rising to CEO, and was named "Foodmanager of the Year, " demonstrating deep expertise in the food retail sector.
Corporate Governance
Serves in multiple supervisory and advisory board roles at companies like Lazard, Bolsius, and formerly held positions at PSV Eindhoven and Rituals.

Media Appearances

Ton has no verified media appearances

Work History

1-2026
Member of the Advisory Board Benelux at Lazard
9-2025
Chairman of the SB at Bolsius | B Corp™
9-2025
Member of the Advisory Board at Quore Capital
9-2019
Co-owner at PassaSports
1-2018
Owner at Coco & Sebas

Education

1988 - 1992
Bedrijfseconomie from Erasmus University Rotterdam
2018 - 2018
Commissarissencyclus from Nyenrode Business University

More Information

Social Presence :

Prographics :

Exp : 32 Location : Oirschot, North Brabant, Netherlands Job Level : N/A Designation : Member of the Advisory Board Benelux at Lazard
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Insights For Selling To Ton

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Avoid rushing them, be polite and patient
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ton is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Ton

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ton move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Ton take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Ton

Personality Compatibility


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