Toni-Ann Craft, MPS

Critic
DISC Type : C

Director, Marketing & Communications at KIPP NYC

New York City Metropolitan Area, United States

Overview

Toni-Ann has no verified overview

Personality Overview

Precise

ROI Driven

Information Seeker

They choose to analyze logically and value facts to emotions.  Unless the value is proven by data, they are unlikely to value fancy features. It is very likely that they will negotiate pricing or other important terms.

Topics They Care About

Toni-Ann has no verified topics they care about

Media Appearances

Toni-Ann has no verified media appearances

Work History

2-2024
Director, Marketing & Communications at KIPP NYC
1-2021 - 11-2023
Senior Manager, Brand Marketing & Corporate Communications at Amplify
10-2019 - 1-2021
Manager, Brand Marketing and Corporate Communications at Amplify
10-2013 - 8-2019
Communications & Membership Outreach, Mid-Atlantic Regional at SAG-AFTRA
5-2009 - 12-2009
Advertising Assistant, Disney Publishing Worldwide at The Walt Disney Company

Education

Master of Professional Studies from Georgetown University
Bachelor of Arts from Howard University

More Information

Social Presence :

Prographics :

Exp : 13 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Director, Marketing & Communications at KIPP NYC
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Insights For Selling To Toni-Ann

During A Call Or A Meeting

DO's

  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.
  • Be ready to answer many clarity-seeking questions and requests for information
  • Tell them what ROI they can expect

DONT's

  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Toni-Ann is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Toni-Ann

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Toni-Ann move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Toni-Ann take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Toni-Ann

Personality Compatibility


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