Toni K.

Inquirer
DISC Type : dc

Account Executive, Healthcare & Social Care Nordics at Digital Workforce Services Plc

Helsinki, Uusimaa, Finland

Overview

Toni is an Account Executive for Healthcare & Social Care in the Nordics at Digital Workforce Services. With a background as a professional sports captain and a Master of Science in Technology, he has extensive experience in the health-tech SaaS sector, particularly with startups and scaleups.

He is passionate about bridging the gap between humans and technology to improve lives. His background as a professional athlete instilled discipline and strategic thinking, which he now applies to building high-performing teams based on communication, shared goals, and respect.

Unique fact: Toni transitioned from being a professional sports team captain to a leader in the digital health technology industry.

Personality Overview

Judgemental

Upfront

Demanding

They can be nudged to make faster decisions by offering what they value.  They care equally about the product and its potential impact. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

AI in Healthcare
His current role involves deploying AI and RPA for health and social care. He recently earned certifications in Agentic AI and Automation from UiPath and his employer.
Health-Tech SaaS
Has over a decade of experience in the health-tech SaaS space, holding leadership and sales roles at companies like Physitrack and Digital Workforce Services.
Human-Centric Leadership
Draws on his experience as a sports team captain to build collaborative teams. Colleagues describe him as positive, empathetic, and an innovative leader.

Media Appearances

Toni has no verified media appearances

Work History

11-2025
Account Executive, Healthcare & Social Care Nordics at Digital Workforce Services Plc
10-2023 - 10-2025
Head of Physiotools SaaS at Physitrack PLC
10-2022 - 9-2023
Account Executive (Finland) & Sales Engineer (Global) at Physitrack PLC
11-2022 - 10-2025
Member Board of Directors at Physiotools
7-2022 - 2-2023
Chair Of The Board Of Directors at Tanila Holding Oy

Education

8-2021 - 10-2023
Master of Science (Technology) from LUT University
2013 - 2016
Engineer’s Degree from Metropolia University of Applied Sciences

More Information

Social Presence :

Prographics :

Exp : 6 Location : Helsinki, Uusimaa, Finland Job Level : Middle Designation : Account Executive, Healthcare & Social Care Nordics at Digital Workforce Services Plc
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Insights For Selling To Toni

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending too much time on pleasantries
  • Tell them that you are there to help them create visible impact within their organization
  • Highlight the competitive differentiation of your product

DONT's

  • Avoid repeating yourself or making generalizations
  • Avoid long winding pitches, stay objective
  • Don’t expect them to change their mind quickly if they say no once

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Toni is

  • Confidence in the product plays an important role, followed by powerful testimonials.
  • Will you ever get a clear answer from Toni

  • They might hesitate a little, but they will say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Toni move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Toni take some risk or not?

  • Once they have analyzed the pros and cons, they can take some risks.

You And Toni

Personality Compatibility


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