Tony Achkar

Critic
DISC Type : C

Group Managing Director - EVP at MDSap Tech

United Arab Emirates

Overview

Tony Achkar is a strategic technology leader with over 25 years of experience, currently serving as the Group Managing Director and EVP at MDSap Tech. He leads the companys operations across the Middle East, Central & Eastern Europe, and Turkey, driving digital transformation for clients. He holds a Masters degree from University Saint Joseph.

Outside of his executive role, Tony shows a deep appreciation for the culture and achievements of the United Arab Emirates. His public communications often celebrate national holidays and cultural events like Ramadan, reflecting a strong connection to the region he calls home.

Under his leadership, MDSap has grown into a leading SAP Gold Partner, serving over 400 customers across 12 countries.

Personality Overview

Precise

Critic

Negotiator

They enjoy working alone and do not rely on others very often.  They don’t appreciate bells and whistles unless backed by data. They are quite likely to negotiate on pricing or other key terms.

Topics They Care About

Client-Centric Solutions
Emphasizes taking the time to fully understand clients' unique challenges to provide tailored, customized solutions and unwavering support.
Digital Transformation
He frequently discusses the digital transformation journey, leveraging technologies like Big Data, AI, and advanced analytics for various sectors including banking and healthcare.
Regional Market Expansion
His role involves leading growth across the Middle East, CEE, and Turkey, building on the company's 30-year history of expansion.

Media Appearances

Tony has no verified media appearances

Work History

1-2015
Group Managing Director - EVP at MDSap Tech
1-2013
Managing Director at MDSap Tech
5-2001 - 12-2012
General Manager at Sybase Products Middle East

Education

1989 - 1993
Master from University Saint Joseph

More Information

Social Presence :

Prographics :

Exp : 24 Location : United Arab Emirates Job Level : Leadership Designation : Group Managing Director - EVP at MDSap Tech
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Insights For Selling To Tony

During A Call Or A Meeting

DO's

  • Don’t forget to mention how you compare to competition on both features and pricing
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Use phrases like ‘expect X% improvement’, ‘data clearly shows’ etc.

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them
  • Don’t try to give too many examples of other users, they like to make their own decisions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tony is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Tony

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Tony move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Tony take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Tony

Personality Compatibility


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