Tony Burton

Trailblazer
DISC Type : ID

Head of Data Engineering at TxODDS

London, England, United Kingdom

Overview

Tony is the Head of Data Engineering at TxODDS, where he leads the companys data strategy and technical execution. An expert in Snowflake, Tableau, and AWS, he holds a PhD from the University of Surrey. Colleagues describe him as methodical, pragmatic, and a strong communicator who fosters a collaborative and supportive team environment.

Outside of his professional work in data, Tonys interests suggest an appreciation for creativity and world-building. He is interested in the work of both The Walt Disney Company and The LEGO Group, indicating a passion for imaginative design and storytelling.

Tony is a key organizer and host for the London Snowflake User Group, actively shaping the data community.

Personality Overview

Friendly But Fast

Achievement-Oriented

Assertive

A combination of speed and relationship gets the best response from them.  They prefer to ensure that they are in control of the situation. They are not against taking risks and can make tough decisions when required.


Topics They Care About

Snowflake Community
As an organizer and speaker for the London Snowflake User Group, he discusses topics like adoption strategy, cost management, and driving sales with data.
Data Engineering Strategy
He advocates for automation, event-driven processing, and self-service analytics to foster a data-literate culture within his organization.
Global Team Leadership
Focuses on building a strong culture, having gathered his entire data team in London from locations as distant as Taiwan, Chicago, and Belgrade.

Media Appearances

Tony has no verified media appearances

Work History

1-2025
Head of Data Engineering at TxODDS
2-2019 - 11-2024
Head of Data Engineering at Sporting Solutions
6-2016 - 2-2019
Head of Big Data & Cloud Services at Sporting Solutions
12-2013 - 6-2016
Engineering Manager at Sporting Solutions
4-2009 - 2-2011
Senior Software Engineer at Yahoo!

Education

PhD from University of Surrey
B.Eng from University of Southampton

More Information

Social Presence :

Prographics :

Exp : 13 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Head of Data Engineering at TxODDS
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Insights For Selling To Tony

During A Call Or A Meeting

DO's

  • Address your competition clearly and confidently
  • Talk about yourself and some of your achievements at the start of the conversation
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don't make any commitments that you might not be able to fulfill
  • Do not look like someone who doesn’t know what they are talking about
  • Don’t hesitate from asking them how they truly feel about your product

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tony is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Tony

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Tony move?

  • They can make decisions quickly if they develop trust in you and conviction in the product.
  • Can Tony take some risk or not?

  • If necessary, they will be ready to take risks.

You And Tony

Personality Compatibility


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