Tony DeBiase

Enthusiast
DISC Type : i

Group Chief Financial Officer at ZEDRA Group

Maidenhead, England, United Kingdom

Overview

A seasoned Group CFO with deep expertise in private equity and venture capital-backed businesses. He has a proven track record of driving substantial growth through M&A and successfully navigating multiple sale processes. He holds a BA from Coventry University and is a Fellow of the Chartered Association of Certified Accountants (FCCA).

He was instrumental in growing a previous company from £25 million to over £800 million in revenue, completing 50 acquisitions and executing 3 successful sale processes along the way.

Personality Overview

Optimistic

Story Driven

Non-Confrontational

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They tend to be agreeable by nature, so take their promises with a pinch of salt.


Topics They Care About

PE-Backed Growth
His career is defined by leading finance functions in PE/VC-backed companies, managing high-leverage situations and driving significant growth through acquisitions.
Mergers & Acquisitions
Has extensive, hands-on experience, having successfully completed 50 acquisitions at a previous company to dramatically scale revenue and operations.
Corporate Exit Strategy
Has successfully managed three full sale processes and supported another, demonstrating expertise in delivering value for private equity investors.

Media Appearances

Tony has no verified media appearances

Work History

1-2025
Group Chief Financial Officer at ZEDRA Group
4-2017 - 12-2024
Group Chief Financial Officer at Davies
6-2012 - 4-2017
Group Finance Director at Davies
12-2006 - 5-2012
Group Finance Director at Small World Financial Services
2-2006 - 11-2006
Interim - Head of Central Finance at BAA plc

Education

FCCA from Chartered Association of Certified Accountants
1983 - 1987
Bachelor of Arts (BA) from Coventry University

More Information

Social Presence :

Prographics :

Exp : 37 Location : Maidenhead, England, United Kingdom Job Level : Leadership Designation : Group Chief Financial Officer at ZEDRA Group
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Insights For Selling To Tony

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Compliment them about their personality if you get a chance
  • Maintain high, positive energy and convey confidence

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t ask too many questions in one go, weave them into the flow
  • Avoid overloading them with too much information

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tony is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Tony

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Tony move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Tony take some risk or not?

  • They can take some low-probability risks if needed.

You And Tony

Personality Compatibility


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