Tony Key in

Tony Key

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SVP Executive Publishing at Ubisoft
📍 San Francisco Bay Area, United States

Tony is a lifelong entertainment executive with a long and successful history at Ubisoft, where he currently serves as SVP of Executive Publishing. He is known for building award-winning marketing and sales teams and has a proven track record in growing major entertainment brands. He holds a B. S. from Rutgers University.

Outside of his direct role, Tony shows a keen interest in the burgeoning field of esports, particularly its potential as a gateway to higher education and its development for younger audiences. He also follows how mainstream pop culture, including artists like Billie Eilish, intersects with the video game industry.

Unique fact: Before his distinguished career in video games, Tony was a founding officer of a record label that worked with legendary artists like Kid Rock and Ronnie Wood.

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Experience
23 Years
Current Role
SVP Executive Publishing
Job Level
Leadership
Location
San Francisco Bay Area, United States
Personality Overview

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Communication Style
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Priorities

Topics Tony cares about

Global Brand Strategy
He is accountable for creating and executing global marketing strategies for Ubisoft's major game brands, a core part of his decades-long career.
Lifecycle Marketing
His role involves optimizing revenue from a game's launch through its entire product lifecycle, showing a focus on long-term brand engagement.
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Career

Work history

12-2021
SVP Executive Publishing
Ubisoft
3-2017 - 12-2021
SVP Marketing and Customer Experience
Ubisoft
5-2002 - 3-2017
SVP of Sales and Marketing
Ubisoft
VP Marketing
GT Interactive Software
VP Product Management and International Licensing
Continuum Records
In the press

Media appearances

Ubisoft: "We won't even start" a game if it can't be a franchise. Featured in GamesIndustry.biz
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Ubisoft's Tony Key on the new way to market blockbuster games. Featured in GamesBeat
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Education
B.S.
Rutgers University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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