Tony Key

Enthusiast
DISC Type : i

SVP Executive Publishing at Ubisoft

San Francisco Bay Area, United States

Overview

Tony is a lifelong entertainment executive with a long and successful history at Ubisoft, where he currently serves as SVP of Executive Publishing. He is known for building award-winning marketing and sales teams and has a proven track record in growing major entertainment brands. He holds a B. S. from Rutgers University.

Outside of his direct role, Tony shows a keen interest in the burgeoning field of esports, particularly its potential as a gateway to higher education and its development for younger audiences. He also follows how mainstream pop culture, including artists like Billie Eilish, intersects with the video game industry.

Unique fact: Before his distinguished career in video games, Tony was a founding officer of a record label that worked with legendary artists like Kid Rock and Ronnie Wood.

Personality Overview

Amiable & Agreeable

Non-Confrontational

Consensus Focused

They are more about building relationships than just cutting deals.  Unlike D or C types, they are convinced more by stories and testimonials. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Global Brand Strategy
He is accountable for creating and executing global marketing strategies for Ubisoft's major game brands, a core part of his decades-long career.
Lifecycle Marketing
His role involves optimizing revenue from a game's launch through its entire product lifecycle, showing a focus on long-term brand engagement.
Esports Development
He has shared content about the growth of esports, highlighting its role as a potential gateway to higher education and its development for kids.

Media Appearances

Ubisoft: "We won't even start" a game if it can't be a franchise. Featured in GamesIndustry.biz

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Ubisoft's Tony Key on the new way to market blockbuster games. Featured in GamesBeat

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UBISOFT - Tony Key. Featured in YouTube

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Work History

12-2021
SVP Executive Publishing at Ubisoft
3-2017 - 12-2021
SVP Marketing and Customer Experience at Ubisoft
5-2002 - 3-2017
SVP of Sales and Marketing at Ubisoft
VP Marketing at GT Interactive Software
VP Product Management and International Licensing at Continuum Records

Education

B.S. from Rutgers University

More Information

Social Presence :

Prographics :

Exp : 23 Location : San Francisco Bay Area, United States Job Level : Leadership Designation : SVP Executive Publishing at Ubisoft
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Insights For Selling To Tony

During A Call Or A Meeting

DO's

  • Invite them for a lunch or a drink/coffee
  • Ask them how their day is going or exchange some other pleasantries
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Avoid overloading them with too much information
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tony is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Tony

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Tony move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Tony take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Tony

Personality Compatibility


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