Tony Lawson

Enthusiast
DISC Type : i

Chief Operating Officer at Palmetto Goodwill

North Charleston, South Carolina, United States

Overview

Tony has no verified overview

Personality Overview

Amiable & Agreeable

Story Driven

Consensus Focused

Unlike D or C types, they are convinced more by stories and testimonials.  They prefer to build relationships rather than staying totally transactional. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Tony has no verified topics they care about

Media Appearances

Tony has no verified media appearances

Work History

12-2025
Chief Operating Officer at Palmetto Goodwill
9-2024 - 12-2025
Vice president of Donated Goods Operations at Palmetto Goodwill
1-2018 - 8-2024
Vice President of Operations at Goodwill of South Central Wisconsin
4-2014 - 1-2018
Director Of Asset Protection at Goodwill Industries of Southeastern Wisconsin, Inc.
8-2004 - 4-2014
Regional Manager at Goodwill Industries of Southeastern Wisconsin, Inc.

Education

Education details unavailable from College of Lake County
Senior Leadership Program from Goodwill Industries International

More Information

Social Presence :

Prographics :

Exp : 28 Location : North Charleston, South Carolina, United States Job Level : Leadership Designation : Chief Operating Officer at Palmetto Goodwill
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Insights For Selling To Tony

During A Call Or A Meeting

DO's

  • Refer to interesting customer testimonials and stress on great customer experience
  • Maintain high, positive energy and convey confidence
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t be too formal with them, they trust informality more
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tony is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Tony

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Tony move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Tony take some risk or not?

  • They can take some low-probability risks if needed.

You And Tony

Personality Compatibility


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