Tony McAtamney

Balancer
DISC Type : S

Senior Commercial Partnerships Manager at Ello Group

Holmfirth, England, United Kingdom

Overview

Tony is an experienced digital start-up specialist with a background in B2B sales, loyalty programs, and hospitality. As Senior Commercial Partnerships Manager at Ello Group, he focuses on building multi-channel relationships. A graduate of Queens University Belfast, he is frequently described by colleagues as enthusiastic, innovative, and a brilliant salesman.

Outside of work, Tony is passionate about supporting charitable causes. He and his colleagues actively support Martin House Childrens Hospice, an organization that provides family-led care for children with life-limiting conditions, and he has personally visited the hospice to see its impact firsthand.

A former colleague memorably stated that Tonys sales skills are so exceptional that he "could sell coals to Newcastle! "

Personality Overview

Diplomatic

Risk-Averse

Process-Oriented

Even if it takes time, they prefer following the process.  They are polite and respectful but practical. They are comfortable taking a long term view.

Topics They Care About

B2B Partnerships
His role centers on creating partnerships, evidenced by recent collaborations with Virgin Media O2, Moonpig, and Buyagift to expand Ello Group's loyalty and rewards offerings.
Restaurant Industry
Actively engages with the restaurant sector by attending events like The Restaurant Conference and forging new partnerships with brands such as FIREAWAY PIZZA.
Loyalty & Rewards
Drives loyalty initiatives by making tastecard memberships available on major gifting platforms, demonstrating his focus on customer rewards and benefits programs.

Media Appearances

Tony has no verified media appearances

Work History

4-2022
Senior Commercial Partnerships Manager at Ello Group
3-2020 - 5-2022
Senior Business Development Manager (B2B Partnerships & Restaurants) at Ello Group
3-2018 - 5-2019
Sales & Marketing Director - Dine/Rocket Marketing Group at Dine
6-2015 - 3-2018
Regional Manager - London & South East at The ENTERTAINER
6-2014 - 6-2015
Head of Affiliates & Partnerships at Shoptility

Education

2013 - 2014
Google Squared Online from Squared Online
2002 - 2005
BA from Queen's University Belfast

More Information

Social Presence :

Prographics :

Exp : 12 Location : Holmfirth, England, United Kingdom Job Level : Middle Designation : Senior Commercial Partnerships Manager at Ello Group
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Insights For Selling To Tony

During A Call Or A Meeting

DO's

  • Be personal and polite and slightly formal
  • Encourage them to invite other key stakeholders for discussions
  • Tell them about the outcome and results before talking about the input

DONT's

  • Don’t try to be overly social in the early interactions
  • Ensure that you don’t seem disinterested when speaking to them
  • Do not sound very transactional, make extra effort to be genuinely interested

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tony is

  • Low-risk, adoption by others and strong collaterals matter the most to them.
  • Will you ever get a clear answer from Tony

  • They never like to say no directly, they postpone the decisions or just go silent.

Insights For Deal Planning

    How fast (or slow) will Tony move?

  • They can be very slow in making decisions.
  • Can Tony take some risk or not?

  • They are very likely to play it safe rather than taking risk.

You And Tony

Personality Compatibility


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