Tony Rini

Energizer
DISC Type : I

President at Rini & Sons, Inc

Cleveland, Ohio, United States

Overview

Tony Rini is a National Account Manager at Allen Flavors and the President of Rini & Sons, Inc. , a food and beverage consultancy. With a background in Chemistry from Cleveland State University and over 30 years of experience, he is a seasoned expert in flavor development. Colleagues describe him as adaptable, focused, and technically skilled.

He runs his own food and beverage consultancy while maintaining his full-time National Account Manager role.

Personality Overview

Informal

Relationship Oriented

Full Of Energy

They are not always early adopters but can be pursuaded by leveraging strong relationships.  They excel at seeing the bigger picture, and the long-term impact of their decisions. They are people oriented, friendly and like creating new connections.

Topics They Care About

Beverage Development
His role at Allen Flavors focuses on developing energy drinks, iced teas, and new age beverages, backed by over 30 years of industry experience.
Flavor Industry
Has a long career in the flavor sector, including roles as a Food Scientist at Givaudan and Account Manager at Nestle's savory flavor division.
Beverage Copacking
Recently shared an informative interview with the CEO of DrinkPak, a premier beverage copacker, indicating an interest in this sector of the industry.

Media Appearances

Tony has no verified media appearances

Work History

1-2015
President at Rini & Sons, Inc
11-2004
National Account Manager at Allen Flavors Inc.
1-2004 - 10-2004
President at General Industrial Service Inc
5-2002 - 12-2003
Food Scientist II at Givaudan Flavors Corp.
11-1999 - 5-2002
Account Manager at Nestle

Education

1979 - 1982
Education details unavailable from St Joseph High School
Chemistry from Cleveland State University

More Information

Social Presence :

Prographics :

Exp : 37 Location : Cleveland, Ohio, United States Job Level : Middle Designation : President at Rini & Sons, Inc
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Insights For Selling To Tony

During A Call Or A Meeting

DO's

  • Use phrases like ‘people will love’, ‘massive impact’ etc.
  • Be friendly and entertaining in your conversation
  • Talk anecdotally about the customer experience that your product offers

DONT's

  • Avoid ifs and buts, don’t talk too much about the risks etc.
  • Don’t be excessively objective, be a storyteller
  • Don’t be too formal, focus on building comfort and trust

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tony is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Tony

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Tony move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Tony take some risk or not?

  • They can accept limited risks, ones that they think will not impact them personally.

You And Tony

Personality Compatibility


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