Tony Vartanian

Trailblazer
DISC Type : DI

CPO/COO at Appvertiser AI

New York, New York, United States

Overview

Tony Vartanian is a growth and product executive specializing in scaling revenue through AI/ML-driven strategies. He has a track record of leading companies from early stages through successful acquisitions, such as Jackpockets acquisition by DraftKings. He earned his Executive MBA from the RPI Lally School of Management and is a co-founder of Dram Gaming Studios.

Tony believes in hiring for intellectual curiosity, valuing a candidates ability to think beyond their immediate role to keep pace with a growing companys evolving needs.

Personality Overview

Assertive

Friendly But Fast

Achievement-Oriented

They do not mind taking risks and can make hard decisions, if necessary.  They respond better to a combination of speed and relationship. If they come to believe in your value proposition, they will be your champion.

Topics They Care About

Agentic AI/ML
His current focus at Appvertiser AI and Cordsel Advisors is on leveraging AI Agents and machine learning to drive revenue and transform growth marketing.
Mobile Gaming Monetization
As a founder of Jump Ramp Games (acquired by MobilityWare) and a leader at Jackpocket, he has extensive experience scaling revenue for mobile gaming apps.
Go-to-Market Strategy
He has consistently led product and go-to-market strategies, including Jackpocket's expansion into new states and the launch of its first online casino product.

Media Appearances

Tony has no verified media appearances

Work History

1-2025
CPO/COO at Appvertiser AI
1-2024
Product & Growth - AI/ML Consultant, Fractional Executive, Advisor at Cordsel Advisors
11-2023 - 6-2024
CPO - AI/ML/R Products & Go To Market (Acquired by strategic investor) at Intelligent Artifacts, Inc.
2-2022 - 11-2023
Chief Growth & Product Officer (Acquired by DraftKings - Nasdaq: DKNG) at Jackpocket
7-2019 - 1-2022
Corporate Growth & Product Strategy / GM Jump Ramp Group at MobilityWare

Education

Executive MBA - Operations Research and Statistics from RPI Lally School of Management
Immersive Full-Time Program from JP Morgan Global Investment Banking Program

More Information

Social Presence :

Prographics :

Exp : 6 Location : New York, New York, United States Job Level : Middle Designation : CPO/COO at Appvertiser AI
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Insights For Selling To Tony

During A Call Or A Meeting

DO's

  • Help them visualize the impact of their decision
  • Give them control of the sales process
  • Ask them for a lunch or coffee once some rapport has been established

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Don't make any commitments that you might not be able to fulfill
  • Don’t force involvement of other stakeholders unless it is critical

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tony is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Tony

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Tony move?

  • If you earn their trust and they develop faith in the product, they can make decisions quickly.
  • Can Tony take some risk or not?

  • They can take risks if necessary.

You And Tony

Personality Compatibility


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