Tony Virr

Commander
DISC Type : D

Strategic Advisor | Client Advocate at Clear Decisions

Minsterworth, England, United Kingdom

Overview

Tony Virr is a seasoned data centre specialist and IT Project Manager, currently serving as the Founder of ICHRC Ltd. and Head of Data Centre Delivery at Amentum. He is recognized for his expertise in sustainable data centres, advanced liquid cooling, and heat recovery. Colleagues describe him as precise, conscientious, and an exceptional engineer.

Tony demonstrates a deep passion for technological advancement that extends beyond his formal roles. He is an active participant in the tech community, frequently traveling to attend and speak at industry events and conferences, sharing his specialized knowledge and connecting with fellow professionals on cutting-edge developments.

His expertise in immersion cooling is so profound that he has been nicknamed "Mr Immersed Compute" by peers in the industry.

Personality Overview

Risk-Taker

Strong-Willed

Candid & Clear

They put a lot of effort into ensuring personal success.  They like to stay in control of the negotiation or defining of the terms. They respond well to strong and respectful communication.

Topics They Care About

Data Centre Sustainability
His roles and company focus on optimizing data centres for efficiency, reliability, and sustainability, often speaking on reducing energy consumption and carbon footprints.
Advanced Liquid Cooling
As a leading expert in immersion cooling and heat recovery, he designs and implements advanced thermal management solutions to handle high-density compute workloads.
AI Infrastructure
He is actively involved in discussions and events about the infrastructure required for AI, including power, cooling, and the practicalities of deploying high-density AI clusters.

Media Appearances

Tony has no verified media appearances

Work History

2-2025
Strategic Advisor | Client Advocate at Clear Decisions
1-2025
Head of Data Centre Delivery at Amentum
1-2024 - 1-2025
Datacenter Operations Director at Carbon-Z
6-2023 - 1-2024
Programme Director at Carbon-Z
12-2021
Founder at ICHRC Ltd

Education

8-1991 - 6-1995
BSc (Hons) from University of Hertfordshire
1991 - 1993
HND Electrical and Electronic Engineering from University of Hertfordshire

More Information

Social Presence :

Prographics :

Exp : 18 Location : Minsterworth, England, United Kingdom Job Level : Leadership Designation : Strategic Advisor | Client Advocate at Clear Decisions
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Insights For Selling To Tony

During A Call Or A Meeting

DO's

  • Hold your ground without indulging in one-upmanship
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Get to the point quickly instead of spending time doing small talk

DONT's

  • Don't try too hard to forge relationships with them
  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being a storyteller and don’t try to oversell

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tony is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Tony

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Tony move?

  • If convinced, they can reach decisions quite fast.
  • Can Tony take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Tony

Personality Compatibility


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