Torben Leth-Nissen

Critic
DISC Type : C

Head of Marketing at DALI A/S

Aarhus, Central Denmark Region, Denmark

Overview

Torben is a senior marketing leader with extensive international experience at world-renowned brands like the LEGO Group and DALI A/S. As Head of Marketing at DALI, he drives global brand and marketing strategy, leveraging his deep expertise in digital marketing to foster growth and innovation. He is a Market Economist from Aarhus Business College.

His career has spanned both agency and client-side roles, giving him a unique 360-degree understanding of what it takes to build and position global brands in competitive markets.

Personality Overview

Objective Thinker

Precise

Critic

It is very likely that they will negotiate pricing or other important terms.  They prefer to do logical analysis and value evidence over emotions. They enjoy working alone and do not rely on others very often.

Topics They Care About

Global Brand Building
He has a long track record of developing and leading brand strategies for some of the world's most recognized brands, including LEGO and DALI A/S.
Digital Transformation
He focuses on designing connected marketing ecosystems and has led digital transformation initiatives, such as partnering with agencies to enhance DALI's digital experience.
Marketing Efficiency
He advocates for agile marketing content creation, using CGI to reduce costs, save time, and gain flexibility compared to traditional methods.

Media Appearances

Torben has no verified media appearances

Work History

9-2019
Head of Marketing at DALI A/S
3-2018 - 8-2019
Digital Marketing Director at Innovation Living
2-2015 - 3-2018
Digital Marketing Manager at LEGO Group
8-2012 - 2-2015
Digital Strategy Manager at LEGO Group
6-2010 - 8-2012
Online Marketing Manager (Onlinechef) at rcogm as

Education

1999 - 2001
Market Economist from Aarhus Business College
1996 - 1997
Business/Managerial Economics from Reinhardt University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Aarhus, Central Denmark Region, Denmark Job Level : Mid-senior Designation : Head of Marketing at DALI A/S
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Insights For Selling To Torben

During A Call Or A Meeting

DO's

  • Be formal and objective, they will appreciate it more
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories
  • Be ready for penetrating questions and critical examination of your pitch

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Do not use very emotional or colorful language

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Torben is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Torben

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Torben move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Torben take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Torben

Personality Compatibility


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