Sonia Sharma, PhD

Critic
DISC Type : C

Director at Effectv

New York City Metropolitan Area, United States

Overview

Sonia Sharma is the Director of Data Science at Effectv, where she leads a team using advanced machine learning and AI to derive actionable insights for stakeholders. Holding a PhD, she is an award-winning "Data Demystifier" and is described by colleagues as having an authoritative and authentic communication style.

Sonia is passionate about professional development and networking, actively participating in events like the Women in Leadership (WIL) summit. She is committed to continuous learning, attending conferences on topics like Agentic AI and holding a certification in Deep Learning.

She was honored with a "Data Demystifier" award by AdMonsters and AdExchanger for her work in the ad tech industry.

Personality Overview

Precise

Information Seeker

ROI Driven

They prefer to analyze logically and value objective facts over emotions.  They like to take decisions independently and do not seek others' support often. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Women in Leadership
Actively participates in and posts about Comcast Advertising's Women in Leadership (WIL) events, showing a clear passion for networking with and supporting skilled women.
Applied AI & ML
Her team at Effectv focuses on turning aggregated data into insights using advanced machine learning and AI, directly impacting business decision-making.
Agentic AI
Demonstrates a keen interest in emerging AI trends by publicly sharing her planned attendance at the Agentic AI Conference by Data Science Dojo.

Media Appearances

Indian Diaspora Podcast interviewed Dr. Sonia Sharma (Director, Effectv). Featured in Instagram

See Now

Work History

4-2019
Director at Effectv
6-2017 - 4-2019
Director at Dun & Bradstreet
6-2014 - 4-2019
Statistician at Dun & Bradstreet
9-2009 - 5-2014
Doctoral Candidate at NJIT
6-2012 - 11-2012
Data Analyst Internship at New York City Health and Hospital Corporation

Education

2009 - 2014
Doctor of Philosophy (PhD) from New Jersey Institute of Technology
2006 - 2008
Master of Science (MS) from Ohio University

More Information

Social Presence :

Prographics :

Exp : 17 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Director at Effectv
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Insights For Selling To Sonia

During A Call Or A Meeting

DO's

  • Be ready for penetrating questions and critical examination of your pitch
  • Be ready to answer many clarity-seeking questions and requests for information
  • Be formal and objective, they will appreciate it more

DONT's

  • Don’t rush them till they have clearly gotten all the necessary information
  • Don’t try to give too many examples of other users, they like to make their own decisions
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sonia is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Sonia

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Sonia move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Sonia take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Sonia

Personality Compatibility


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