Sonia Sharma, PhD in

Sonia Sharma, PhD

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Director at Effectv
📍 New York City Metropolitan Area, United States

Sonia Sharma is the Director of Data Science at Effectv, where she leads a team using advanced machine learning and AI to derive actionable insights for stakeholders. Holding a PhD, she is an award-winning "Data Demystifier" and is described by colleagues as having an authoritative and authentic communication style.

Sonia is passionate about professional development and networking, actively participating in events like the Women in Leadership (WIL) summit. She is committed to continuous learning, attending conferences on topics like Agentic AI and holding a certification in Deep Learning.

She was honored with a "Data Demystifier" award by AdMonsters and AdExchanger for her work in the ad tech industry.

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Experience
17 Years
Current Role
Director
Job Level
Mid-senior
Location
New York City Metropolitan Area, United States
Personality Overview

How Sonia shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Sonia cares about

Women in Leadership
Actively participates in and posts about Comcast Advertising's Women in Leadership (WIL) events, showing a clear passion for networking with and supporting skilled women.
Applied AI & ML
Her team at Effectv focuses on turning aggregated data into insights using advanced machine learning and AI, directly impacting business decision-making.
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Career

Work history

4-2019
Director
Effectv
6-2017 - 4-2019
Director
Dun & Bradstreet
6-2014 - 4-2019
Statistician
Dun & Bradstreet
9-2009 - 5-2014
Doctoral Candidate
NJIT
6-2012 - 11-2012
Data Analyst Internship
New York City Health and Hospital Corporation
In the press

Media appearances

Indian Diaspora Podcast interviewed Dr. Sonia Sharma (Director, Effectv). Featured in Instagram
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Education
2009 - 2014
Doctor of Philosophy (PhD)
New Jersey Institute of Technology
2006 - 2008
Master of Science (MS)
Ohio University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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