Tove Zilliacus

Judge
DISC Type : Dc

Country Manager Finland at Fenerum

Helsinki Metropolitan Area, Finland

Overview

Tove is a B2B commercial leader with over 25 years of experience building scalable sales engines, particularly in Nordic markets. A graduate of Hanken School of Economics, she specializes in commercial strategy, process design, and operational excellence for tech companies. Colleagues describe her as driven, proactive, and solution-oriented.

Outside of her formal roles, Tove is an active creator and problem-solver. She is currently developing her own travel application from scratch to address personal frustrations with managing booking confirmations. This project highlights her hands-on approach to technology and user experience design.

She is the author of a book on B2B expert selling and is now building her own software application.

Personality Overview

Fast But Wary

Demanding

Generally Skeptic

They do not care very much about building rapport or relationships.  They respond better to strong and respectful interactions. They prefer to move quickly, and expect the same from others.

Topics They Care About

B2B Commercial Strategy
Her entire career is focused on designing and implementing commercial operating models, from complex enterprise deals to scalable infrastructure for SaaS companies.
SaaS Founder Support
She actively posts about the challenges SaaS founders face, emphasizing the importance of peer support networks and strategic funding beyond just revenue.
Sales Process Design
Specializes in building the infrastructure behind sales teams, including CRM architectures, KPI frameworks, demand generation engines, and sales enablement programs.

Media Appearances

Tove has no verified media appearances

Work History

3-2025
Country Manager Finland at Fenerum
5-2023 - 2-2025
Sales Manager at See the Good!
7-2022
CEO and founder at ChangeSales Oy
12-2020 - 7-2022
Lead Generation Manager & co-head, Digital & Remote Sales, Corporate Segment (Eurocard) at SEB Kort
2-2020 - 12-2020
Sales Team Lead, Nordic SME segment (Eurocard) at SEB Kort

Education

M.Sc. (econ) from Hanken School of Economics
Education details unavailable from Borgå Gymnasium

More Information

Social Presence :

Prographics :

Exp : 27 Location : Helsinki Metropolitan Area, Finland Job Level : Middle Designation : Country Manager Finland at Fenerum
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Insights For Selling To Tove

During A Call Or A Meeting

DO's

  • Make sure that you circle back fast on any action items, it wins their trust
  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Be respectful but crisp

DONT's

  • Don’t be in a rush to invite them for a social meet and greet
  • Avoid being too verbose
  • Do not back off when challenged, respond with a confident, objective answer instead

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tove is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Tove

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Tove move?

  • If convinced, they can reach decisions quite fast.
  • Can Tove take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Tove

Personality Compatibility


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