Tracey Johnston-Crum in

Tracey Johnston-Crum

Wildcard · DISC type isc
Chief Marketing Officer at Capstone Health Alliance
📍 Asheville, North Carolina, United States

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
18 Years
Current Role
Chief Marketing Officer
Job Level
Leadership
Location
Asheville, North Carolina, United States
Personality Overview

How Tracey shows up

Curious But Skeptical
Requires Proof
ROI Driven

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They typically tend to be late adopters even when they seem friendly and excited about what you have to sell They are often friendly and nice, but can sometimes suprise you with their piercing questions

Priorities

Topics Tracey cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

1-2025
Chief Marketing Officer
Capstone Health Alliance
3-2024 - 1-2025
Associate Vice President, Marketing & PR
Capstone Health Alliance
10-2022 - 3-2024
Senior Director of Marketing and Public Relations
Capstone Health Alliance
12-2019 - 6-2022
Director Of Major Gifts
United Way of Asheville & Buncombe County
3-2013 - 12-2019
Director Of Public Relations & Community Outreach
The Omni Grove Park Inn
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education

Tracey has no verified education history

Social presence
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Behavioral profile

DISC profile (public)

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Influence (I)

Influence (I) reflects the degree to which a person prefers to work by influencing or persuading others. Those scoring high tend to be people oriented, motivated by social recognition and building relationships.

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