Tracey Schroeder

Questioner
DISC Type : c

Chief Marketing Officer at TruBridge

Minneapolis, Minnesota, United States

Overview

Tracey Schroeder is the Chief Marketing Officer at TruBridge, with a background that includes senior marketing roles at Healthland and Lawson Software. A graduate of Minnesota State University, Mankato, she is a seasoned expert in marketing strategy for healthcare technology, particularly for community and rural providers.

Tracey demonstrates a passion for health and wellness, personally endorsing products that fit her routine. She actively supports her professional network by promoting creative talent and celebrating the accomplishments of others, showing a commitment to collaboration and community building.

She champions authentic client stories as a powerful tool to illustrate the critical importance of rural healthcare.

Personality Overview

Not Easily Convinced

Systematic

Price-Sensitive

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They prefer to analyze every situation thoroughly.
 They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Rural Healthcare
Her professional focus and public posts consistently highlight the importance of serving and telling the stories of rural and community healthcare providers.
Brand Storytelling
She frequently emphasizes capturing and sharing client stories to illustrate impact, as seen at TruBridge's National Client Conference.
Healthcare Marketing
As a CMO in the health tech space and a speaker at industry events like Swaay Health Live, this is her core area of expertise.

Media Appearances

Tracey has no verified media appearances

Work History

1-2016
Chief Marketing Officer at TruBridge
10-2007 - 1-2016
Senior Vice President of Marketing at Healthland
8-2008 - 11-2010
Vice President of Marketing and Sales Support at Healthland
8-2004 - 10-2007
Director of Marketing & Communications at Lawson Software

Education

1988 - 1992
Bachelor of Science - BS from Minnesota State University, Mankato

More Information

Social Presence :

Prographics :

Exp : 16 Location : Minneapolis, Minnesota, United States Job Level : Leadership Designation : Chief Marketing Officer at TruBridge
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Insights For Selling To Tracey

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Emphasise more on facts and measurable benefits
  • Share as much information as possible regarding your product

DONT's

  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tracey is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Tracey

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Tracey move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Tracey take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Tracey

Personality Compatibility


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