Traci Hasley-Dube

Go-getter
DISC Type : d

Vice President of Merchandising - Lifestyle Brands at Gotham

New York City Metropolitan Area, United States

Overview

Traci Hasley-Dube is the Vice President of Merchandising - Lifestyle Brands at Gotham, with over 18 years of experience in brand and merchandising strategy for fashion and apparel. She is recognized for driving consumer-focused growth and shaping compelling brand narratives. She earned an AAS from Parsons School of Design and a BS from American University.

Traci is passionate about fashion, as indicated by her past publication "Passion for Fashion". She shows strong support for professional growth and networking, sharing job opportunities within her network.

People often describe Traci as collaborative, inquisitive, innovative, strategic, and possessing a phenomenal work ethic.

Personality Overview

Self-Confident

Decisive

Fast-Paced

They can be nudged to make faster decisions by offering what they value.  They respond well to confident salespeople. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Topics They Care About

Brand Strategy
Her career consistently focuses on building and scaling brand strategy, creating compelling brand narratives, and driving brand equity for major fashion labels.
Merchandising Assortment
She has extensive experience in shaping high-impact merchandising strategies, managing buying operations, and building cohesive product assortments across diverse channels.
Customer Insights
Traci emphasizes applying actionable customer insights to influence design, marketing, and buying decisions, ensuring a customer-first focus in her roles.

Media Appearances

Traci has no verified media appearances

Work History

8-2025
Vice President of Merchandising - Lifestyle Brands at Gotham
2-2021 - 8-2025
Private Brands Strategy & Business Development at Walmart
5-2018 - 8-2020
Divisional Outlet Merchandising & Buying Manager, Americas at HUGO BOSS
6-2014 - 5-2018
Senior Buyer - Men's Sportswear, Americas at HUGO BOSS
2-2012 - 6-2014
Outlet Buyer at HUGO BOSS

Education

2005 - 2006
AAS from Parsons School of Design - The New School
1998 - 2002
BS from American University

More Information

Social Presence :

Prographics :

Exp : 18 Location : New York City Metropolitan Area, United States Job Level : Senior Designation : Vice President of Merchandising - Lifestyle Brands at Gotham
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Insights For Selling To Traci

During A Call Or A Meeting

DO's

  • Make sure that you you respond to any queries from them quickly
  • Highlight the competitive differentiation of your product
  • Make sure that they have the necessary authority, they could present false stature sometimes

DONT's

  • Avoid repeating yourself or making generalizations
  • Don’t try to be an alpha salesperson, give them equal space
  • Refrain from asking too many questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Traci is

  • Belief in the product plays an important role, followed by objective proof and testimonials.
  • Will you ever get a clear answer from Traci

  • They may hesitate slightly, but if they are not convinced, they will say no.

Insights For Deal Planning

    How fast (or slow) will Traci move?

  • They are neither the fastest decision makers nor the slowest.
  • Can Traci take some risk or not?

  • They can take risks only after they have analyzed the advantages and disadvantages.

You And Traci

Personality Compatibility


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