Traci Mason

Enigma
DISC Type : icd

Vice President at Tyson Foods

Bentonville, Arkansas, United States

Overview

Traci has no verified overview

Personality Overview

Friendly Yet Blunt

Fast Follower

Challenger

They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are likely to ask many questions and look heavily for supporting proof as well as information. They are generally strong communicators and are not easy to convince.

Topics They Care About

Traci has no verified topics they care about

Media Appearances

Traci has no verified media appearances

Work History

5-2025
Vice President at Tyson Foods
7-2024 - 5-2025
SVP Brand Marketing (Interim) at MGM Resorts International
5-2025
Vice President Brand Marketing at MGM Resorts International
VP, General Manager - Brand Marketing, E-Commerce & Product Development at Kadenwood
Owner, Strategic Brand Marketing Consultant at Mason Consulting

Education

2005 - 2007
Master of Business Administration (MBA) from UCLA Anderson School of Management
1997 - 2001
Bachelor of Arts (B.A.) from Michigan State University

More Information

Social Presence :

Prographics :

Exp : 1 Location : Bentonville, Arkansas, United States Job Level : Senior Designation : Vice President at Tyson Foods
URL has been copied!

Insights For Selling To Traci

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Be prepared for a mix of questions and inquisitiveness, answer them in the tone in which they have been asked
  • Let them lead the discussion, create opportunities for them to speak if they are not very forthcoming

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Avoid long presentations and just 'high-level' value proposition, dive into the details

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Traci is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Traci

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Traci move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Traci take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Traci

Personality Compatibility


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