Tracie (Bretecher) Campbell, CPP APMP in

Tracie (Bretecher) Campbell, CPP APMP

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Associate Vice President, Marketing Strategy & Analytics at Info-Tech Research Group
📍 Calgary, Alberta, Canada

Tracie Campbell is an accomplished marketing and sales operations leader with over 25 years of experience. As AVP of Marketing Strategy & Analytics at Info-Tech Research Group, she focuses on integrating AI to enhance marketing intelligence, driving business growth through data and storytelling. People who have worked with her describe her as passionate, focused, and professional.

Outside of her tech career, Tracie has a passion for creating skincare products. She founded Natural Silk Soaps & Lotions as a side business, channeling her creativity into developing new items. This venture represents a personal passion she truly loves and is continuously expanding.

Unique fact: Tracie combines her career in the tech industry with her entrepreneurial venture in handcrafted skincare.

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Experience
24 Years
Current Role
Associate Vice President, Marketing Strategy & Analytics
Job Level
Senior
Location
Calgary, Alberta, Canada
Personality Overview

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Communication Style
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Priorities

Topics Tracie cares about

Marketing Analytics
Leads a division at Info-Tech that combines marketing strategy with analytics, SEO, and A/B testing to drive performance and strategic impact.
AI in Marketing
Her current role involves advancing the integration of AI to enhance marketing intelligence, insights, and overall business growth.
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Career

Work history

7-2024
Associate Vice President, Marketing Strategy & Analytics
Info-Tech Research Group
7-2021 - 7-2024
Director, Sales Operations
Long View Systems
5-2020
Founder
Natural Silk Soaps & Lotions
4-2016 - 7-2021
Manager Sales Operations
Long View Systems
7-2008 - 4-2016
Team Lead, Proposal / Response Management Services
Long View Systems
In the press

Media appearances

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Education
2017 - 2018
Business
Haskayne School of Business
2015 - 2015
Practitioner level
Association of Proposal Management Professionals
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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