Tracie Coker Kambies

Observer
DISC Type : ic

Co-Founder, COO at IQRush.ai

Marietta, Georgia, United States

Overview

Tracie is the Co-Founder and COO/CFO of IQRush. ai, specializing in generative AI search solutions. A former Principal at Deloitte, she has over two decades of experience in analytics and data-driven transformations for major retail and consumer brands. People who have worked with her describe her as a hard-working and outstanding leader dedicated to excellence.

Originally from a farm in the southeast US, Tracie was one of the first in her fathers family to attend college. She is a mother of two and her Instagram handle, @trigirlATL, suggests a passion for triathlons and a connection to the Atlanta area.

Early in her career, she helped launch Barilla pasta in the US, which involved tracking a shipment of pasta that spilled into the Atlantic Ocean during a storm.

Personality Overview

Example Seeker

Value Driven

Assertive

They are generally strong communicators and are not easy to convince.  They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Generative AI Search
Her current company, IQRush. ai, is focused on helping brands optimize their visibility for AI-driven search engines and large language models (LLMs).
Retail & CPG Analytics
She has deep experience from her time at Deloitte leading analytics, IoT, and technology strategy for the U. S. retail and consumer products sector.
Data-driven Transformation
Her career has focused on using data, analytics, and data science to power large-scale transformation initiatives for Fortune 1000 companies.

Media Appearances

Tracie has no verified media appearances

Work History

6-2022
Co-Founder, COO at IQRush.ai
6-2022
Co-Founder at IQRush.ai
11-2024
Board Member at Nasscomm
1-2021 - 6-2022
Global Analytics Leader at Merkle
8-2012 - 1-2021
Principal Partner at Deloitte

Education

1994 - 1998
Bachelor of Business Administration - BBA from The University of Georgia

More Information

Social Presence :

Prographics :

Exp : 23 Location : Marietta, Georgia, United States Job Level : Leadership Designation : Co-Founder, COO at IQRush.ai
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Insights For Selling To Tracie Coker

During A Call Or A Meeting

DO's

  • Persuade objectively how your product will help them achieve their goals
  • Help them realize that there is no personal risk in making this decision
  • Invite them for a social do but don’t rely solely on the relationship

DONT's

  • Don’t try to rush them into a decision, provide all necessary information first
  • Don’t rely excessively on your relationship with them to win the deal
  • Avoid making offhand commitments

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tracie Coker is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Tracie Coker

  • They are practical yet friendly, don’t expect a clear no very often.

Insights For Deal Planning

    How fast (or slow) will Tracie Coker move?

  • They like to analyze well and then make their decisions.
  • Can Tracie Coker take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Tracie Coker

Personality Compatibility


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