Tracie Hlavka

Observer
DISC Type : ci

VP of Engineering at Possible

Seattle, Washington, United States

Overview

Tracie is a people-focused technology executive with over 20 years of experience scaling engineering teams at startups like Porch, Flyhomes, and now Possible Finance. She is known for building high-performing, learning-focused cultures. She holds an MS in Computer Science from Florida State University and a BA in Political Science from the University of Washington.

Outside of her executive roles, Tracie is passionate about mentoring other leaders and has started her own advising and coaching practice. She is also a supporter of the local arts community in Seattle, having been a donor to the Seattle Mens and Womens Choruses.

She made a significant career pivot, starting in insurance with a Political Science degree before returning to university for a masters in Computer Science.

Personality Overview

Assertive

Curious

Example Seeker

They are likely to ask many questions and look heavily for supporting information.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Scaling Tech Teams
Has a proven track record of scaling engineering organizations from 15 to over 100 people at multiple startups, including Porch and Flyhomes.
Leadership Coaching
Actively develops other leaders and has launched her own advising and coaching practice to help them grow and scale their teams.
Engineering Culture
Focuses on creating purpose-driven, deeply connected, and learning-focused engineering cultures, particularly in remote and hybrid environments.

Media Appearances

Tracie has no verified media appearances

Work History

11-2024
VP of Engineering at Possible
3-2020 - 11-2023
Chief Technology Officer at Flyhomes
4-2016 - 2-2020
VP Engineering at Porch
1-2014 - 4-2016
Director Of Engineering at Porch
3-2012 - 1-2014
Director, Software Engineering at Blue Nile

Education

1999 - 2002
MS from Florida State University
1991 - 1995
BA from University of Washington

More Information

Social Presence :

Prographics :

Exp : 21 Location : Seattle, Washington, United States Job Level : Senior Designation : VP of Engineering at Possible
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Insights For Selling To Tracie

During A Call Or A Meeting

DO's

  • Be prepared for a lot of questions, answer them objectively
  • Share testimonials from known people and give multiple examples of product value
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t brush off any concerns, take all questions seriously
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tracie is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Tracie

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Tracie move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Tracie take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Tracie

Personality Compatibility


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