Tracy Arrington
Trailblazer · DISC type DITracy is the Founder & CEO of The Special Teams Project, where she leverages expertise in AI, data, and marketing to drive business growth. An author and award-winning professor at The University of Texas at Austin, colleagues describe her as a brilliant strategist, media guru, and an ethically-driven leader.
Endlessly curious, Tracy is an avid reader who values listening over talking. She has a deep passion for education and mentorship, frequently celebrating her students successes. Her approach is rooted in fierce empathy for the people involved in business transformation, ensuring they are supported at every step.
She authored the book "101 Things I Learned in Advertising School, " published by Penguin Random House.
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They are not against taking risks and can make tough decisions when required. They are charming and can persuade others to support their decisions. They are more likely to accept new and exciting technologies.
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Dominance (D)
Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.
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