Tracy Arrington

Trailblazer
DISC Type : DI

Executive Advisor - Strategy and Customer Experience at illi

Austin, Texas, United States

Overview

Tracy is the Founder & CEO of The Special Teams Project, where she leverages expertise in AI, data, and marketing to drive business growth. An author and award-winning professor at The University of Texas at Austin, colleagues describe her as a brilliant strategist, media guru, and an ethically-driven leader.

Endlessly curious, Tracy is an avid reader who values listening over talking. She has a deep passion for education and mentorship, frequently celebrating her students successes. Her approach is rooted in fierce empathy for the people involved in business transformation, ensuring they are supported at every step.

She authored the book "101 Things I Learned in Advertising School, " published by Penguin Random House.

Personality Overview

Assertive

Values Relationships

Informal

They are not against taking risks and can make tough decisions when required.
  They are charming and can persuade others to support their decisions. They are more likely to accept new and exciting technologies.

Topics They Care About

AI in Marketing
Her work focuses on leveraging AI and machine learning to modernize marketing communications and achieve quantifiable business outcomes for enterprise-level clients.
Customer Experience
She has a stated passion for customer experience, developing and executing strategies that support the human element of business modernization.
Advertising Education
As a professor at The University of Texas at Austin and author of a book on advertising, she is deeply invested in educating the next generation of marketers.

Media Appearances

Tracy has no verified media appearances

Work History

1-2025
Executive Advisor - Strategy and Customer Experience at illi
1-2024
Founder & CEO at The Special Teams Project
8-2022
Advisory Council Member at Cartdrop
6-2022 - 7-2023
Chief Experience Officer at The Next Practice
6-2020 - 5-2022
Chief Operating Officer at Brain+Trust

Education

1993 - 1997
Bachelor of Science (BS) from The University of Texas at Austin

More Information

Social Presence :

Prographics :

Exp : 30 Location : Austin, Texas, United States Job Level : N/A Designation : Executive Advisor - Strategy and Customer Experience at illi
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Insights For Selling To Tracy

During A Call Or A Meeting

DO's

  • Ask them for a lunch or coffee once some rapport has been established
  • Address your competition clearly and confidently
  • Keep your pitch focused on the impact but nurture the relationship too

DONT's

  • Don’t hesitate from asking them how they truly feel about your product
  • Avoid unnecessary negativity or slowness
  • Don’t hesitate from asking questions or pushing them, but take a friendly approach

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tracy is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Tracy

  • If they are not convinced, they will say no though in a friendly way.

Insights For Deal Planning

    How fast (or slow) will Tracy move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Tracy take some risk or not?

  • If necessary, they will be ready to take risks.

You And Tracy

Personality Compatibility


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