Tracy Arrington
Login to view DISC.Tracy is the Founder & CEO of The Special Teams Project, where she leverages expertise in AI, data, and marketing to drive business growth. An author and award-winning professor at The University of Texas at Austin, colleagues describe her as a brilliant strategist, media guru, and an ethically-driven leader.
Endlessly curious, Tracy is an avid reader who values listening over talking. She has a deep passion for education and mentorship, frequently celebrating her students successes. Her approach is rooted in fierce empathy for the people involved in business transformation, ensuring they are supported at every step.
She authored the book "101 Things I Learned in Advertising School, " published by Penguin Random House.
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