Tracy Elmer, MS, CHCIO, CDH-E, RHIA

Questioner
DISC Type : c

Clinical Assistant/Associate Professor at University of San Diego

San Diego, California, United States

Overview

Tracy Elmer is the Chief Innovation Officer at TrueCare, leveraging over 20 years of experience in HIT strategy and informatics to enhance patient care. A proud alumna of the University of San Diego and Loma Linda University, she is a Certified Healthcare CIO dedicated to improving health equity through technology.

Outside of her executive role, Tracy is passionate about giving back to her community and shaping future healthcare leaders. She enjoys spending free time with family, cooking, traveling, and watching movies. A dedicated hockey mom, she loves to cheer for her son at his ice hockey games.

She has been repeatedly recognized as a top female leader in technology by the San Diego Business Journal.

Personality Overview

Cautious & Analytical

Systematic

Price-Sensitive

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They prefer to do thorough analysis of any situation. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

AI in Healthcare
Actively participates in industry conferences as a panelist, discussing the transformative impact and possibilities of AI-driven healthcare solutions.
Health Equity
Focuses her work on improving outcomes for underserved populations and leveraging technology to ensure equitable access to quality care for all.
Digital Patient Experience
Leads initiatives to improve the patient journey through technology, including online scheduling, digital check-ins, and increased access to personal health records.

Media Appearances

Tracy has no verified media appearances

Work History

1-2025
Clinical Assistant/Associate Professor at University of San Diego
4-2020 - 12-2024
Adjunct Professor (Health Informatics and Information Management) at Loma Linda University
10-2018
Chief Innovation Officer at TrueCare | Health Inside. Welcome In.
10-2013 - 9-2018
Director, Biomed at Rady Children's Hospital-San Diego
2-2008 - 9-2018
Director, Clinical Information Systems at Rady Children's Hospital-San Diego

Education

2018 - 2019
Master of Science - MS from University of San Diego
1995 - 1997
Bachelor of Science (B.S.) from Loma Linda University

More Information

Social Presence :

Prographics :

Exp : 38 Location : San Diego, California, United States Job Level : Leadership Designation : Clinical Assistant/Associate Professor at University of San Diego
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Insights For Selling To Tracy

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tracy is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Tracy

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Tracy move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Tracy take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Tracy

Personality Compatibility


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