Tracy Gambrell

Questioner
DISC Type : c

Associate Marketing Director, Clinical Genomics at QIAGEN

Frederick, Maryland, United States

Overview

Tracy Gambrell is the Associate Marketing Director for Clinical Genomics at QIAGEN. With a Master of Science from Hood College, she has progressed from a pathology team leader to senior marketing roles at BD and QIAGEN, specializing in molecular diagnostics and genomics.


She is a strong advocate for using the combined power of NGS and dPCR technologies to advance biomarker discovery and improve patient care.

Personality Overview

Price-Sensitive

Value Seeker

Systematic

They are more likely than others to negotiate on pricing and terms.  They prefer to fully evaluate every situation. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

dPCR Technology
Her recent activity heavily promotes QIAGEN's QIAcuityDx dPCR system, emphasizing its sensitivity, speed, and precision for clinical applications like oncology and infectious diseases.
Biomarker Discovery
She is excited about the synergy between Next-Generation Sequencing (NGS) and digital PCR (dPCR) for discovering and validating novel biomarkers.
Genomic Sequencing
Actively shares content about QIAGEN's sequencing solutions, such as QIAseq, highlighting their efficiency in producing high-quality data for genomic research.

Media Appearances

Tracy has no verified media appearances

Work History

6-2023
Associate Marketing Director, Clinical Genomics at QIAGEN
12-2021
Associate Marketing Director, NeuMoDx & LDT at QIAGEN
12-2018 - 12-2021
Sr. Marketing Manager, Infectious Disease at QIAGEN
1-2017 - 11-2018
Senior Marketing Manager, Onclarity at BD
11-2015 - 6-2016
Pathology Team Leader at Alizee Pathology, LLC

Education

1987 - 1991
BA from Temple University
Master of Science - MS from Hood College

More Information

Social Presence :

Prographics :

Exp : 20 Location : Frederick, Maryland, United States Job Level : Mid-senior Designation : Associate Marketing Director, Clinical Genomics at QIAGEN
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Insights For Selling To Tracy

During A Call Or A Meeting

DO's

  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tracy is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Tracy

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Tracy move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Tracy take some risk or not?

  • If they believe that they have analyzed the situation well, they can take a little risk.

You And Tracy

Personality Compatibility


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