Tracy Guilford

Commander
DISC Type : D

Director of Marketing - North America at SENIX Tools (YAT)

Concord, North Carolina, United States

Overview

Tracy has no verified overview

Personality Overview

Candid & Clear

Decisive

Very Quick

They respond well to strong and respectful communication.  They like to move fast and expect the same from others. They are not always relationship oriented.

Topics They Care About

Tracy has no verified topics they care about

Media Appearances

Tracy has no verified media appearances

Work History

3-2025
Director of Marketing - North America at SENIX Tools (YAT)
1-2020 - 3-2025
Director of Marketing at Husqvarna Group
6-2015 - 1-2020
Manager of Advertising, Brand, Creative and Digital Communications at Duke Energy Corporation
8-2010 - 6-2015
Marketing Communications Manager at Ingersoll Rand
6-1999 - 8-2010
Director, Client Services at Conclusive Analytics

Education

Master of Arts from West Virginia University
Bachelor of Science from University of Charleston

More Information

Social Presence :

Prographics :

Exp : 26 Location : Concord, North Carolina, United States Job Level : Mid-senior Designation : Director of Marketing - North America at SENIX Tools (YAT)
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Insights For Selling To Tracy

During A Call Or A Meeting

DO's

  • Get to the point quickly instead of spending time doing small talk
  • Speak about competitive differentiation that your product offers
  • When negotiating terms, help them build an impression that they are the ones calling the shots

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Avoid being a storyteller and don’t try to oversell
  • Avoid being too verbose

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Tracy is

  • Confidence in impact is paramount to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Tracy

  • If they decide not to go ahead, they will say no without hesitation.

Insights For Deal Planning

    How fast (or slow) will Tracy move?

  • They can reach decisions fairly quickly if they are convinced.
  • Can Tracy take some risk or not?

  • They don’t mind risks but can be quite binary about them.

You And Tracy

Personality Compatibility


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